# tvScientific

> tvScientific, operating as tvScientific by Pinterest, provides software and services for buying, targeting, measuring, and optimizing television advertising. Its CTV-focused platform serves brands, apps, and agencies, with both impression-based buying and a Guaranteed Outcomes program for qualified advertisers. Pinterest acquired the company in February 2026 and has added its shopping-intent signals to the platform.

- **Founded:** 2020
- **Headquarters:** El Segundo, United States
- **Founders:** Jason Fairchild (Co-founder and CEO), David Koye (Co-founder and Chief Product Officer), Bill Gross (Co-founder), Kent Wakeford (Co-founder and board member)
- **Products:** Performance TV advertising platform, Guaranteed Outcomes, Pinterest Audiences, Creative Advisor, Halo v2 and TV Influence Report
- **Notable:** Raised a reported $56.4 million across seed, Series A, convertible financing, and Series B., Launched Guaranteed Outcomes in June 2025., Pinterest completed its acquisition on February 17, 2026; disclosed total purchase consideration was $465.1 million, primarily cash.

## Products & services

- **Performance TV advertising platform** — Self-managed software with managed-service support for TV media buying, audience targeting, optimization, and reporting. Supports CPM and outcome-based engagement.
- **Guaranteed Outcomes** — Qualified advertisers agree a target cost per outcome and pay for defined outcomes; the program automates optimization and provides attribution reporting.
- **Pinterest Audiences** — Direct access to Pinterest intent audiences for CTV campaigns, introduced in spring 2026 after the acquisition.
- **Creative Advisor** — Predictive AI analysis of messaging, audio, brand presence, and calls to action, with recommendations and creative-services support. Launched June 15, initially by request.
- **Halo v2 and TV Influence Report** — October product updates describe exposed-versus-unexposed incrementality comparisons and reporting on TV exposure before other channels receive last-click credit.
- **In-app Lookalike Segments** — October 2026 open beta lets advertisers build lookalike segments in the platform.

## Achievements

- Raised a reported $56.4 million across seed, Series A, convertible financing, and Series B.
- Launched Guaranteed Outcomes in June 2025.
- Pinterest completed its acquisition on February 17, 2026; disclosed total purchase consideration was $465.1 million, primarily cash.
- Added Pinterest audiences, Creative Advisor, and a certified measurement partner program in 2026.

## Latest updates

- **2026-10** — October 15 product guide describes in-app Lookalike Segments open beta, TV Influence Report, and Halo v2 always-on incrementality.
- **2026-07** — Certified Measurement Partner Program launched July 9 with four initial partners.
- **2026-06** — Creative Advisor launched June 15; initially offered by request with creative-team support.
- **2026-05** — May 8 company release describes the Pinterest Audiences launch; Pinterest announced availability April 27.
- **2026-02** — Pinterest closed its acquisition on February 17.

## Links

- Website: https://www.tvscientific.com/
- LinkedIn: https://www.linkedin.com/company/tvscientific
- Twitter/X: https://twitter.com/tv_scientific
- Facebook: https://www.facebook.com/tvscientific

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Profile page: https://yespress.io/tvscientific
Published by YesPress — https://yespress.io
Last updated: 2026-10-26