# Tusk Strategies

> Tusk Strategies is a privately held public-affairs firm that treats a regulatory fight like a political campaign. Founded in New York by former Bloomberg campaign manager Bradley Tusk and led since 2021 by CEO Chris Coffey, its roughly 40-person team combines lobbying, communications, coalition building, research, grassroots mobilization and paid media for startups, established companies, cultural institutions and advocacy groups. Its signature move is to turn customers and other natural constituencies into credible public advocates - a playbook used for Uber, EarnIn, the Metropolitan Museum of Art, crypto licensing and film-tax-credit campaigns.

- **Founded:** 2010
- **Headquarters:** New York, United States
- **Founders:** Bradley Tusk (Founder)
- **Products:** Public affairs campaigns, Communications, Lobbying and government relations, Creative and paid media, Crypto and advanced tech practice
- **Notable:** Helped Uber counter New York City's proposed 2015 vehicle cap through earned media, customer mobilization and a multi-million-dollar advertising campaign., Supported earned-wage-access laws enacted in Utah, Missouri, Kansas, Wisconsin, Arizona and New Mexico., Generated nearly 250,000 EarnIn-user letters across all 50 states, including more than 150,000 comments to the CFPB.

## Products & services

- **Public affairs campaigns** — Multi-jurisdictional campaigns using press, research, coalition building and grassroots pressure to influence policy outcomes.
- **Communications** — Media strategy for national press moments, corporate announcements, crisis response and sustained narrative building.
- **Lobbying and government relations** — Direct advocacy reinforced by stakeholder outreach and an external echo chamber around policymakers.
- **Creative and paid media** — Campaign creative, advertising and targeted media designed to make a policy argument visible to key audiences.
- **Crypto and advanced tech practice** — Regulatory strategy, market-entry support and licensing work for crypto, fintech and advanced-technology companies.
- **Litigation and competitive campaigns** — High-stakes reputation, research, coalition and public-pressure programs for companies and law firms.
- **Latino engagement** — English- and Spanish-language communications, policy engagement, business development and government-procurement guidance.

## Achievements

- Helped Uber counter New York City's proposed 2015 vehicle cap through earned media, customer mobilization and a multi-million-dollar advertising campaign.
- Supported earned-wage-access laws enacted in Utah, Missouri, Kansas, Wisconsin, Arizona and New Mexico.
- Generated nearly 250,000 EarnIn-user letters across all 50 states, including more than 150,000 comments to the CFPB.
- Helped secure support from five community boards and unanimous Landmarks Preservation Commission approval for the Met's Tang Wing.
- Protected or expanded film and television incentive programs in California, New York and Connecticut in 2025.
- Represented every entity reported by the firm to have received a New York BitLicense or limited-purpose trust charter in 2025.
- Ran a $1.25 million Delaware independent-expenditure campaign associated with a 20-plus-point polling swing and Matt Meyer's 2024 primary victory.
- A Change the Ref campaign generated more than 250 million social impressions and 41,000 petition signatures.

## Latest updates

- **2026-01** — The firm describes a litigation and competitive-campaigns practice focused on research, reputation, coalition building, media and public pressure.
- **2025-07** — Tusk reported wins protecting or expanding film and television incentives in California, New York and Connecticut.
- **2025-06** — The firm's earned-wage-access campaign page reported laws passed in six states and nearly 250,000 customer letters.
- **2024-12** — Gaby Guilmart, formerly deputy political director of the Hotel and Gaming Trades Council, joined as senior vice president.
- **2024-03** — Tusk launched a Latino engagement vertical led by former Biden-administration officials and other firm leaders.

## Links

- Website: https://tuskstrategies.com
- LinkedIn: https://www.linkedin.com/company/tusk-strategies
- Twitter/X: https://x.com/TuskStrategies

---

Profile page: https://yespress.io/tusk-strategies
Published by YesPress — https://yespress.io
Last updated: 2026-09-20