# Turtle Wax, Inc.

> Turtle Wax is a privately held, Chicago-area manufacturer and marketer of consumer car-care products. Born from founder Ben Hirsch's bathtub-mixed liquid polish, the company now sells washes, waxes, ceramic and graphene coatings, paint-correction products, interior cleaners, restoration kits, accessories, and detailing kits through mass retail, auto-parts chains, distributors, and its own Shopify store. Its market position rests on a recognizable legacy brand, global distribution in more than 120 countries, and an effort to package professional-style surface chemistry in affordable formats that ordinary drivers can use at home.

- **Founded:** 1946
- **Headquarters:** Lombard, Illinois, United States
- **Founders:** Benjamin Hirsch (Founder and inventor)
- **Team size:** Approximately 230 employees in the supplied company data; LinkedIn lists 51-200 as the company-size band and surfaces roughly 224 employees.
- **Products:** Super Hard Shell, Hybrid Solutions, Ceramic Spray Coating, Ceramic + Graphene Inside Job, Restoration and paint-correction products
- **Notable:** Built a car-care brand distributed in more than 120 countries., Introduced what the company describes as the first bottled car wax and established Turtle Wax as a company in 1946., Claims U.S. category leadership in spray wax, compounds, scratch removers, carpet care, bug removers, and headlight restoration.

## Products & services

- **Super Hard Shell** — The enduring paste and liquid wax franchise built around shine and a protective finish; it gave the company its Turtle Wax name.
- **Hybrid Solutions** — A broad premium-accessible line spanning ceramic and graphene washes, waxes, spray coatings, detailers, wheel and tire products, interior care, and decontamination.
- **Ceramic Spray Coating** — An easy-application SiO2-polymer spray designed to add gloss, chemical resistance, protection, and visible water beading without a professional coating appointment.
- **Ceramic + Graphene Inside Job** — A multi-surface interior product that cleans, conditions, deodorizes, and protects leather, vinyl, plastic, and rubber.
- **Restoration and paint-correction products** — Scratch removers, compounds, trim restorers, headlight restoration kits, iron remover, and related pads and towels for reversing visible wear.
- **Mister Cartoon Art of Car Care collection** — A co-branded range connecting Turtle Wax formulations with Los Angeles car culture and artist Mister Cartoon's visual world.
- **Pure Bead and Wax & Dry Plus** — Recent Hybrid Solutions additions centered on extreme water repellency and a faster wax-as-you-dry routine.
- **How-to education and direct ecommerce** — Step-by-step care guides, video demonstrations, product selectors, kits, and direct online ordering with a loyalty program.

## Achievements

- Built a car-care brand distributed in more than 120 countries.
- Introduced what the company describes as the first bottled car wax and established Turtle Wax as a company in 1946.
- Claims U.S. category leadership in spray wax, compounds, scratch removers, carpet care, bug removers, and headlight restoration.
- Sustained a privately held Chicago-area consumer brand across roughly eight decades and multiple generations of surface-care technology.
- Hybrid Solutions expanded globally after introducing ceramic technology and later graphene in simple retail formats.
- The You Are How You Car campaign received Bronze in the international Advertising Film 2025 category at the Shark Awards.
- Speed Cleans became Top Gear's first partner-funded YouTube series, according to campaign partner 26PMX.

## Latest updates

- **2026-07** — TRAPO became the official distributor of Turtle Wax in Malaysia, broadening local retail access and channel execution.
- **2026-06** — The brand published its Car Icks Are Real consumer-culture campaign content and continued adding new Hybrid Solutions products including Pure Bead and Wax & Dry Plus.
- **2025-10** — Turtle Wax and BBC Studios Digital Brands launched Top Gear's five-part Speed Cleans YouTube series.
- **2025-06** — The You Are How You Car global platform launched across the United States, United Kingdom, and India with two surreal television spots and a Harris Poll study of 1,784 licensed U.S. drivers.
- **2025** — Longtime operations executive Laurie King was named CEO after a Turtle Wax career that began in 2006.
- **2024-05** — Turtle Wax and Mister Cartoon unveiled three additional Art of Car Care products in Los Angeles for release through O'Reilly Auto Parts.

## Links

- Website: https://www.turtlewax.com
- LinkedIn: https://www.linkedin.com/company/turtle-wax
- Twitter/X: https://twitter.com/turtlewax
- YouTube: https://youtube.com/turtlewax
- Instagram: https://instagram.com/turtlewax
- Facebook: https://www.facebook.com/turtlewax/
- TikTok: https://www.tiktok.com/@turtlewax

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Profile page: https://yespress.io/turtle-wax-inc
Published by YesPress — https://yespress.io
Last updated: 2026-08-12