# Turn

> Turn was a Redwood City advertising technology company that combined a demand-side platform for automated media buying with a data management platform for audience analysis. It served agencies and large advertisers, including KraftHeinz, Toyota and L’Oréal USA. Amobee acquired it in 2017; the later Amobee business became part of Nexxen.

- **Founded:** 2004
- **Headquarters:** Redwood City, United States
- **Founders:** Jim Barnett (Co-founder; founding CEO and later chairman), John Ellis (Co-founder; technology executive)
- **Products:** Turn ad network, Turn Audience Platform / Audience Suite, Turn Marketing Platform, Turn Digital Hub, Demand-side platform and managed services
- **Notable:** Combined DSP buying and DMP audience management in a single marketing proposition., Raised an US$80 million Series E announced in January 2014., Won enterprise customers including KraftHeinz, Toyota and L’Oréal USA.

## Products & services

- **Turn ad network** — Early automated advertising network using cost-per-action bidding and targeting signals.
- **Turn Audience Platform / Audience Suite** — Data management platform combining first- and third-party audience information, including online and offline data, for planning and analysis.
- **Turn Marketing Platform** — Integrated audience planning, data management, programmatic buying and campaign analytics for brands and agencies.
- **Turn Digital Hub** — Marketing interface and partner ecosystem connecting data, inventory, onboarding, cross-device tools and measurement.
- **Demand-side platform and managed services** — Automated buying across display, mobile and video, with self-service technology and service support.

## Achievements

- Combined DSP buying and DMP audience management in a single marketing proposition.
- Raised an US$80 million Series E announced in January 2014.
- Won enterprise customers including KraftHeinz, Toyota and L’Oréal USA.
- Acquired by Amobee in 2017 at an announced US$310 million enterprise value.

## Latest updates

- **2017-04** — Turn became part of Amobee. Singtel’s financial statements record completion on 10 April and adjusted consideration of US$290 million.
- **2017-04** — FTC approved its final consent order over allegedly misleading tracking and opt-out representations.
- **2022-09** — Successor context: Tremor International acquired Amobee; the announced Amobee transaction value was US$239 million, not new Turn funding.
- **2023-06** — Successor context: Tremor brought its core products and platforms under the Nexxen brand.
- **2024-01** — Successor context: the parent name officially became Nexxen International Ltd.
- **2026-08** — Successor context only: Nexxen’s investor site lists Q2 2026 results released 12 August. These are not standalone Turn results.

## Links

- Website: https://www.amobee.com/
- LinkedIn: https://www.linkedin.com/company/turn/
- Twitter/X: https://twitter.com/TurnPlatform
- Facebook: https://www.facebook.com/turninc

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Profile page: https://yespress.io/turn
Published by YesPress — https://yespress.io
Last updated: 2026-10-25