# Tundra

> Tundra was an online B2B wholesale marketplace that connected independent retailers with brands across the U.S. and Canada on a zero-commission model. Founded in 2017 by Arnold and Katie Engel, it pitched itself as the friction-free alternative to trade shows and middleman markups, letting buyers source millions of products at true wholesale prices with low minimums, free shipping, and net terms. After raising roughly $38M from investors including Emergence Capital and Redpoint, Tundra grew to a community of 30,000+ retailers before winding down its marketplace in 2023 amid intense competition from Faire.

- **Founded:** 2017
- **Headquarters:** San Francisco, California, United States
- **Founders:** Arnold Engel (Co-founder & CEO), Katie Engel (Co-founder & COO)
- **Team size:** ~40 employees
- **Products:** Tundra Marketplace, Zero-commission model, Buyer tools, Supplier tools
- **Notable:** Raised approximately $38M total across Series A and Series B rounds, Named to the CNBC Upstart 100 list in 2019, Grew to a community of 30,000+ independent retailers

## Products & services

- **Tundra Marketplace** — An online B2B wholesale marketplace where independent retailers source products directly from brands at wholesale prices.
- **Zero-commission model** — Suppliers paid no marketplace commissions or fees, allowing them to list full catalogs at their best pricing with low minimums.
- **Buyer tools** — Free shipping within the continental U.S. and Canada, net payment terms, product reviews, and end-to-end automation of the wholesale ordering process.
- **Supplier tools** — Automated onboarding, catalog management, and order processing that replaced manual trade-show and rep-driven sales workflows.

## Achievements

- Raised approximately $38M total across Series A and Series B rounds
- Named to the CNBC Upstart 100 list in 2019
- Grew to a community of 30,000+ independent retailers
- Offered 2M+ ready-to-ship wholesale products, billed as one of the largest U.S. wholesale selections
- Pioneered a zero-commission wholesale marketplace model

## Latest updates

- **2019-06** — Raised $12M Series A led by Redpoint to scale the zero-fee wholesale marketplace.
- **2019-11** — Named to CNBC's Upstart 100 list of promising startups.
- **2021-10** — Raised $26M Series B led by Emergence Capital; Santi Subotovsky joined the board.
- **2023-07** — Announced the wind-down of its marketplace; filed an antitrust suit against competitor Faire.
- **2024-02** — Tundra's lawsuit against Faire was dismissed.

## Links

- Website: https://tundra.com
- LinkedIn: http://www.linkedin.com/company/tundrawholesale
- Twitter/X: http://twitter.com/tundradotcom
- Instagram: https://www.instagram.com/tundradotcom
- Facebook: https://www.facebook.com/tundradotcom

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Profile page: https://yespress.io/tundra-wholesale
Published by YesPress — https://yespress.io
Last updated: 2026-06-10