# TULA Skincare

> TULA Skincare is a New York prestige beauty company that sells cleansers, moisturizers, serums, sunscreen, acne care, eye treatments and body products through its own ecommerce operation and major beauty retailers. Founded in 2014 by gastroenterologist Dr. Roshini Raj, cosmetics entrepreneur Ken Landis and technology entrepreneur Dan Reich, the brand built its identity around the connection between microbial balance and skin health. Today its language emphasizes prebiotics, skin actives and skin wellness, while its omnichannel distribution and 2022 acquisition by Procter & Gamble place it inside one of the world's largest beauty portfolios.

- **Founded:** 2014
- **Headquarters:** New York, United States
- **Founders:** Dr. Roshini Raj (Co-founder and medical founder), Ken Landis (Co-founder), Dan Reich (Co-founder)
- **Team size:** About 150-167 employees based on supplied company data and LinkedIn's 2026 company-page count.
- **Products:** The Cult Classic Purifying Face Cleanser, 24-7 Moisture Hydrating Day & Night Cream, Protect + Glow SPF 30, Glow + Get It Eye Balm, Clear Up Acne Clearing + Tone Correcting Gel
- **Notable:** Built a nationally distributed prestige-skincare brand from a 2014 launch and early direct-response commerce roots., Secured growth capital from consumer investor L Catterton in 2017., Expanded into Sephora Canada in 2021 and announced a 250-store Sephora U.S. launch in 2022.

## Products & services

- **The Cult Classic Purifying Face Cleanser** — A core daily cleanser sold in full and travel sizes and positioned as the entry point to the TULA routine.
- **24-7 Moisture Hydrating Day & Night Cream** — A day-and-night moisturizer formulated around hydration and skin-barrier support.
- **Protect + Glow SPF 30** — A daily sunscreen gel that combines broad-spectrum sun protection with a glow-oriented cosmetic finish.
- **Glow + Get It Eye Balm** — A portable cooling and brightening eye treatment that extends the line into quick-use treatment sticks.
- **Clear Up Acne Clearing + Tone Correcting Gel** — A targeted acne treatment for breakouts, marks and uneven-looking tone.
- **Beauty Sleep Overnight Repair Treatment** — An overnight treatment positioned as the final step in a simplified evening routine.
- **The Rich Rinse** — A cream-to-foam cleanser made with prebiotics and ceramides for cleansing without a stripped feel.
- **Eye Recharge + Replenish Pro-Ferm Overnight Complex** — A concentrated overnight eye treatment launched with Sephora and formulated with TULA's S6Pro Complex.

## Achievements

- Built a nationally distributed prestige-skincare brand from a 2014 launch and early direct-response commerce roots.
- Secured growth capital from consumer investor L Catterton in 2017.
- Expanded into Sephora Canada in 2021 and announced a 250-store Sephora U.S. launch in 2022.
- Was acquired by Procter & Gamble in January 2022; the purchase price was not disclosed.
- Created the #EmbraceYourSkin platform and committed to no skin retouching in brand marketing photography.
- The Cult Classic cleanser and 24-7 Moisture cream each display thousands of customer reviews on TULA's current product collection pages.

## Latest updates

- **2026-01** — TULA launched its Day & Night Glow: Powered by Prebiotics campaign with Paige DeSorbo, centered on a streamlined morning and overnight routine.
- **2025-07** — The brand introduced its 'Spresso energizing eye-balm assortment, extending a portable product format that has become recognizable for TULA.
- **2025-06** — A DailyMed label revision identified The Procter & Gamble Manufacturing Company on current TULA sunscreen packaging.
- **2022-04** — TULA entered 250 Sephora U.S. doors and Sephora.com after its earlier Sephora Canada debut.
- **2022-01** — Procter & Gamble acquired TULA for an undisclosed amount and added it to its prestige skin-care portfolio.

## Links

- Website: https://tula.com
- LinkedIn: https://www.linkedin.com/company/tula-life-llc
- Twitter/X: https://twitter.com/tula
- Instagram: https://www.instagram.com/tula/
- Facebook: https://www.facebook.com/TULA/
- TikTok: https://www.tiktok.com/@tula

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Profile page: https://yespress.io/tula-skincare
Published by YesPress — https://yespress.io
Last updated: 2026-08-15