# Tugce Erten

> Tugce Erten is a Partner on the Growth team at Andreessen Horowitz (a16z), where she leads pricing and packaging strategy for portfolio companies. Drawing on a career spent inside high-growth tech companies - Atlassian, PagerDuty, and Freshworks - she has become one of Silicon Valley's go-to voices on B2B SaaS monetization, generative AI pricing, and the art of bundling. Originally from Istanbul, Turkey, she brings an economist's rigor (NERA Economic Consulting, Edgeworth Economics) to the distinctly human problem of what something is worth.

- **Role:** Partner, Pricing & Packaging at Andreessen Horowitz
- **Organizations:** Andreessen Horowitz (a16z), Freshworks, PagerDuty, Atlassian, Edgeworth Economics, NERA Economic Consulting
- **From:** Istanbul, Turkey
- **Nationality:** Turkish-American
- **Education:** MBA, Yale School of Management, BA in Economics, Middlebury College, IB Diploma, United World College of the Adriatic
- **Known for:** Partner at Andreessen Horowitz, one of the world's top venture capital firms with $39.6B in total funding, Led pricing and packaging strategy across Atlassian, PagerDuty, and Freshworks - three major publicly-traded SaaS companies, Authored influential a16z articles on gen AI pricing frameworks read by thousands of founders

## Career timeline

- **early career** — Analyst at NERA Economic Consulting - led programming team, influenced antitrust and IP case verdicts through econometric analysis
- **mid career** — Principal Consultant at Edgeworth Economics - economic analysis and litigation support
- **pre-2019** — Manager to Senior Strategy Manager at Atlassian - led pricing initiatives and shaped product roadmaps
- **2019-2021** — Led comprehensive pricing and packaging lifecycle at PagerDuty, from strategy through sales enablement
- **2021-2022** — Senior Director, Head of Product Operations and Strategy at Freshworks - led pricing optimization ahead of IPO, ran product analytics and engineering operations
- **November 2022** — Joined Andreessen Horowitz as Partner, Pricing & Packaging on the Growth team

## Achievements

- Partner at Andreessen Horowitz, one of the world's top venture capital firms with $39.6B in total funding
- Led pricing and packaging strategy across Atlassian, PagerDuty, and Freshworks - three major publicly-traded SaaS companies
- Authored influential a16z articles on gen AI pricing frameworks read by thousands of founders
- Co-led 'How 100 Enterprise CIOs Are Building and Buying Gen AI in 2025' research at a16z
- Speaker at Heavybit on 'Don't Cargo Cult Your Pricing'
- Guided Freshworks pricing strategy ahead of its IPO
- Developed go-to-market frameworks for B2B SaaS and generative AI monetization

## Latest updates

- **2025-01** — Co-led 'How 100 Enterprise CIOs Are Building and Buying Gen AI in 2025' research at a16z
- **2025-01** — Published 'Surviving AI Price Wars Without Destroying Your Business' on a16z
- **2024-01** — Published 'How to Price and Package Your Gen AI Feature: Revisited'
- **2023-01** — Authored multiple a16z canonical pieces on usage-based pricing, freemium, and bundling strategy

## Links

- Website: https://a16z.com/author/tugce-erten/
- LinkedIn: https://www.linkedin.com/in/tugce-erten
- Twitter/X: https://twitter.com/TugceErten2022
- Instagram: https://www.instagram.com/tugcerten/

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Profile page: https://yespress.io/tugce-erten
Published by YesPress — https://yespress.io
Last updated: 2026-05-08