# TSIA

> TSIA is a subscription-based research and advisory company helping technology and services leaders improve profitability, customer outcomes, and recurring revenue through peer benchmarking, specialist research, AI tools, and expert advice.

- **Founded:** 2009
- **Headquarters:** San Diego, United States
- **Founders:** J.B. Wood (Co-founder; President and CEO), Thomas Lah (Co-founder; Executive Director and Executive Vice President)
- **Products:** TSIA Portal, TSIA Intelligence, Performance Optimizer, Enterprise research and advisory, Technology & Services World
- **Notable:** Created the LAER customer engagement framework: Land, Adopt, Expand, Renew., Formed in October 2009 through the combination of TPSA, AFSMI, and SSPA., Launched its new AI-driven Portal on February 20, 2024.

## Products & services

- **TSIA Portal** — Research access, personalized recommendations, benchmarking, and member resources in one online environment; new Portal launched February 20, 2024.
- **TSIA Intelligence** — AI Inquiry answers questions across entitled research with citations; AI Content Assistant summarizes and answers questions about an individual asset.
- **Performance Optimizer** — Free, self-guided, and researcher-led benchmarking to compare operating performance and prioritize improvements.
- **Enterprise research and advisory** — Organization-wide research access, expert inquiries, strategy reviews, advisory services, and expert-led benchmarking under the current Enterprise plan.
- **Technology & Services World** — Research-led conference with keynotes, practitioner sessions, workshops, and peer networking.
- **STAR Awards** — Member recognition program assessing submitted initiatives; 2026 entry listed at $4,500 or two Premium Credits.

## Achievements

- Created the LAER customer engagement framework: Land, Adopt, Expand, Renew.
- Formed in October 2009 through the combination of TPSA, AFSMI, and SSPA.
- Launched its new AI-driven Portal on February 20, 2024.
- Supports a self-described global community of more than 40,000 industry leaders.

## Latest updates

- **2026-10** — October 21 lifecycle research proposes DARE: Design, Activate, Realize, Evolve, emphasizing measurable outcomes in AI engagements.
- **2026-04** — April 1 Portal walkthrough documents AI-powered search, AI Content Assistant, AI Inquiry, Initiatives, and benchmarking.
- **2025-12** — Benchmarking protection policy effective December 8 specifies minimum aggregate sample sizes and a 60-month active data window.

## Links

- Website: https://www.tsia.com/
- LinkedIn: https://www.linkedin.com/company/technology-services-industry-association-tsia/
- Twitter/X: https://twitter.com/TSIACommunity
- YouTube: https://www.youtube.com/channel/UCpw9s5fJ4bp7QkTqpEQ2f3Q
- Facebook: https://facebook.com/TSIACommunity

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Profile page: https://yespress.io/tsia
Published by YesPress — https://yespress.io
Last updated: 2026-10-25