# TSG

> TSG (The Strawhecker Group) is an Omaha-based payments analytics, intelligence, and advisory company founded in 2006. Its AIM platform benchmarks merchant portfolios, GEM assesses gateway experiences, and its consultants support pricing, market entry, M&A, and payments technology implementation. It reports having served more than 1,000 clients.

- **Founded:** 2006
- **Headquarters:** Omaha, United States
- **Founders:** Kurt Strawhecker (Co-founder and Board Chairman), Jamie Savant (Co-founder and former Partner; retired in 2021)
- **Products:** Acquiring Industry Metrics (AIM), Global Experience Monitoring (GEM), PaySights, eReports, Management Consulting
- **Notable:** Reports more than 1,000 clients served., AIM includes credit and debit card data on nearly 4 million merchants across more than 250 industries, according to TSG., Reports more than 250 payments company valuations and over 30 buy/sell/investment advisements on its About page.

## Products & services

- **Acquiring Industry Metrics (AIM)** — Subscription analytics platform that standardizes merchant data and anonymously benchmarks revenue, cost, growth, attrition, pricing, and activation. Basic is publicly listed at $999 monthly; other tiers have different scopes.
- **Global Experience Monitoring (GEM)** — Gateway benchmarking across developer, merchant, and technical experience, including real-transaction performance monitoring and API assessments.
- **PaySights** — Subscription bundle combining AIM, eReports, and retained consulting hours.
- **eReports** — Payments research, directories, market sizing, and education reports. Essentials is publicly listed at $9,850 yearly with enterprise internal distribution rights.
- **Management Consulting** — Payments strategy, monetization, contract renegotiation, RFP support, risk and compliance work, and market entry.
- **Market Intelligence** — Primary and secondary research, surveys, competitive analysis, and bespoke payments market studies.
- **Mergers and Acquisitions Advisory** — Payments company valuations, assessments, due diligence, and buy/sell/investment support.
- **Technology Enablement** — Payments technology assessments and implementation support, expanded through the Payforge engineering partnership.
- **TSG AI Assistant** — Assistant inside TSG Portal that retrieves and summarizes TSG research and reports. At its July 2026 announcement, AIM and GEM data access was planned for future updates.
- **BrandInfluence** — Co-branded or white-label payments research and content for marketing.

## Achievements

- Reports more than 1,000 clients served.
- AIM includes credit and debit card data on nearly 4 million merchants across more than 250 industries, according to TSG.
- Reports more than 250 payments company valuations and over 30 buy/sell/investment advisements on its About page.
- Marked its twentieth anniversary in June 2026.
- Co-founder Kurt Strawhecker was inducted into the ETA Hall of Fame in 2024.

## Latest updates

- **2026-09** — Published 2026 API Best of Breed awards based on public gateway API documentation reviewed from July to September 2026; Adyen received Best Overall API.
- **2026-07** — Announced strategic Stripe partnership on July 27.
- **2026-07** — Introduced TSG AI Assistant inside TSG Portal on July 23.
- **2026-06** — Marked 20 years since founding.
- **2026-02** — Explained AIM Executive Dashboard activation metrics, including roughly 19 average activation days in a November 2025 trailing-three-month sample.

## Links

- Website: https://tsgpayments.com/
- LinkedIn: https://www.linkedin.com/company/tsgpayments
- Twitter/X: https://twitter.com/tsgpayments
- YouTube: https://www.youtube.com/channel/UC7nnaYTOKOB9zxERWMN1Tjw
- Instagram: https://www.instagram.com/tsgpayments/
- Facebook: https://www.facebook.com/tsgpayments

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Profile page: https://yespress.io/tsg
Published by YesPress — https://yespress.io
Last updated: 2026-10-25