# Try Your Best (TYB)

> Try Your Best (TYB) is a community rewards platform that lets consumer brands turn their most obsessed fans into a measurable, on-chain loyalty layer. Founded by Outdoor Voices creator Ty Haney in 2021, TYB rewards shoppers for participation - reviews, referrals, user-generated content, challenges and purchases - with collectibles, brand coins and access to exclusive drops. Around 200 brands including Glossier, Rare Beauty, Poppi, Urban Outfitters and Saie use TYB to reach roughly two million users, mostly Gen Z women, with the company reporting higher purchase frequency and lifetime value for participating customers.

- **Founded:** 2021
- **Headquarters:** San Francisco, California, United States
- **Founders:** Ty Haney (Founder & CEO)
- **Team size:** Approximately 38-65 employees
- **Products:** TYB Community Rewards Platform, TYB for Shopify, Brand coins & digital collectibles, Community analytics & affinity webs
- **Notable:** Grew to roughly 200 brands and ~2 million users, mostly Gen Z women., Raised an $11M Series A in June 2025, bringing total capital to about $23.5M., Reported 40% higher purchase frequency and 28% higher lifetime value for participating customers.

## Products & services

- **TYB Community Rewards Platform** — A branded community app where fans complete challenges, leave reviews, refer friends and create content to earn collectibles, brand coins and exclusive access.
- **TYB for Shopify** — An end-to-end Web3 community-powered loyalty integration available in the Shopify App Store, letting merchants launch loyalty programs without touching blockchain infrastructure.
- **Brand coins & digital collectibles** — Points-like brand currencies and NFT-style collectibles that fans earn and redeem for physical products, drops and experiences, built on the Avalanche blockchain.
- **Community analytics & affinity webs** — Dashboards that map user loyalty and engagement across brands, giving brands real-time feedback and lifetime-value insight.

## Achievements

- Grew to roughly 200 brands and ~2 million users, mostly Gen Z women.
- Raised an $11M Series A in June 2025, bringing total capital to about $23.5M.
- Reported 40% higher purchase frequency and 28% higher lifetime value for participating customers.
- Launched the first end-to-end Web3 community-powered loyalty solution on the Shopify App Store.
- Signed marquee beauty and consumer brands including Glossier, Rare Beauty, Poppi and Urban Outfitters.

## Latest updates

- **2025-06** — TYB closed an $11M Series A co-led by Offline Ventures and Strobe Ventures, with Coinbase Ventures, Castle Island Ventures and Unusual Ventures participating.
- **2025-06** — Fortune reported TYB serving ~200 brands and ~2 million users with 40% higher purchase frequency for engaged customers.

## Links

- Website: https://tyb.xyz
- LinkedIn: http://www.linkedin.com/company/tryyourbest
- Twitter/X: https://twitter.com/TYBXYZ
- Instagram: https://www.instagram.com/tyb.xyz/

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Profile page: https://yespress.io/try-your-best-tyb
Published by YesPress — https://yespress.io
Last updated: 2026-07-10