# TruU

> TruU is an enterprise identity-security company whose story began with passwordless workforce access and expanded into behavioral risk detection for people, service accounts, API keys, and AI agents. Its TOTAL platform combines identity mapping, continuously learned Personas, risk prediction, and automated enforcement, building on an early large-scale deployment with Stanley Black & Decker and integrations across the enterprise security stack.

- **Founded:** 2017
- **Headquarters:** Santa Clara, United States
- **Founders:** Lucas Budman (Founder and Chief Technology Officer)
- **Products:** Tru Identity Cloud, TOTAL Passwordless, TOTAL Identity Verification, TOTAL Predict, TOTAL Enforce
- **Notable:** Deployed passwordless access to more than 10,000 Stanley Black & Decker employees by September 2021., Named the 2021 Global InfoSec Awards 'Cutting Edge' winner for Passwordless Authentication., Opened a European design and engineering hub in Prague in 2021.

## Products & services

- **Tru Identity Cloud** — The company’s earlier enterprise platform for passwordless, presence-based, continuous workforce authentication across digital and physical access points.
- **TOTAL Passwordless** — Passwordless workforce access for Windows, macOS, Linux, iOS, Android, cloud apps, VDI, VPNs, shared workstations, servers, and legacy systems, with identity proofing and biometric-consent controls.
- **TOTAL Identity Verification** — Identity-proofing and verification workflows that combine biometrics, liveness, device trust, risk scoring, and continuous identity signals.
- **TOTAL Predict** — Behavioral risk models for account takeover, insider threat, identity vulnerability, non-human identity discovery, and rogue-agent detection.
- **TOTAL Enforce** — Policy-driven and adaptive responses such as device lock, SSO suspension, conditional access, self-policing prompts, and emergency shutdown actions.
- **Persona** — A generative behavioral model for each human or non-human identity, evaluated against its own history and behavioral peer cluster.

## Achievements

- Deployed passwordless access to more than 10,000 Stanley Black & Decker employees by September 2021.
- Named the 2021 Global InfoSec Awards 'Cutting Edge' winner for Passwordless Authentication.
- Opened a European design and engineering hub in Prague in 2021.
- Validated as Citrix Ready for Citrix Virtual Apps and Desktops and Citrix Gateway.
- Built an issued-patent portfolio around identity confidence and adaptive access decisions, including a U.S. patent granted in July 2024.
- Raised approximately $37.7 million across four reported funding events.

## Latest updates

- **2021-09** — Stanley Black & Decker announced deployment of TruIdentity Cloud to more than 10,000 employees.
- **2021-11** — TruU opened a European engineering hub in Prague.
- **2022-04** — The company completed a reported $23 million Series A financing, bringing reported total funding to about $37.7 million.
- **2024-02** — TruU announced a strategic distribution partnership with Telarus for the mid-market.
- **2024-07** — A U.S. patent assigned to TruU covering adaptive identity confidence and access decisions was granted.
- **2026-09** — TruU’s current public positioning centers on TOTAL as an agentic threat-defense platform for insider threats, account takeover, non-human identity discovery, rogue agents, identity verification, and passwordless authentication.

## Links

- Website: https://www.truu.ai
- LinkedIn: https://www.linkedin.com/company/truu-security
- Twitter/X: https://twitter.com/Truu_Security

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Profile page: https://yespress.io/truu
Published by YesPress — https://yespress.io
Last updated: 2026-09-28