# Truthset

> Truthset is an Oakland-based data intelligence company that validates the accuracy of consumer data used in marketing and advertising. Its patented TruthScore methodology assigns a 0-100% likelihood that any given data attribute about a person is actually true, letting brands, agencies, and data providers buy and activate audiences rated by accuracy instead of guessing. Truthset explicitly does not sell data or act as a broker - it positions itself as an independent arbiter of truth for a market where consumer data can carry up to 60% error.

- **Founded:** 2019
- **Headquarters:** Oakland, California, United States
- **Founders:** Scott McKinley (Founder & CEO)
- **Team size:** ~20 employees
- **Products:** TruthScore, Data Ratings, Data-Rated Audiences, Truthset Certification, The Data Collective
- **Notable:** Built a patented TruthScore methodology with 95% US Census coverage across billions of data points, Assembled a Data Collective of 20+ leading consumer-data providers, Launched Data-Rated Audiences in April 2025, introducing AAA/AA/A/B accuracy tiers to the ad market

## Products & services

- **TruthScore** — Patented methodology that assigns a 0-100% score indicating the likelihood that a given data attribute about a person is truly accurate, with 95% US Census coverage.
- **Data Ratings** — Accuracy tiers (AAA, AA, A, B) that grade audience data so buyers can select segments by proven accuracy level.
- **Data-Rated Audiences** — Pre-validated audiences from Truthset Data Collective providers that let brands and agencies select and activate accuracy-rated data directly with media companies.
- **Truthset Certification** — A badge indicating a data provider has been independently vetted and scored for data accuracy by Truthset.
- **The Data Collective** — A collective of 20+ leading data providers who use Truthset's accuracy scores to validate and differentiate their data.

## Achievements

- Built a patented TruthScore methodology with 95% US Census coverage across billions of data points
- Assembled a Data Collective of 20+ leading consumer-data providers
- Launched Data-Rated Audiences in April 2025, introducing AAA/AA/A/B accuracy tiers to the ad market
- Raised a $5M Series A in October 2024
- Secured integrations and partnerships with LiveRamp, Magnite, and PMG's Alli Marketplace
- Achieved SOC 2 compliance

## Latest updates

- **2025-04** — Launched Data-Rated Audiences, letting brands select accuracy-rated data from Data Collective providers and activate it with media companies.
- **2025-04** — Joined PMG's Alli Marketplace alongside partners including Amazon, Disney, Samsung Ads, and TikTok.
- **2024-10** — Raised a $5M Series A to expand its consumer-data validation software.

## Links

- Website: https://truthset.com
- LinkedIn: http://www.linkedin.com/company/truthset
- Twitter/X: https://twitter.com/TruthsetData
- Facebook: https://facebook.com/TruthsetData

---

Profile page: https://yespress.io/truthset
Published by YesPress — https://yespress.io
Last updated: 2026-07-10