# TruStage

> TruStage is the marketing name for a Madison, Wisconsin-based mutual financial-services group founded inside the credit-union movement in 1935. It sells consumer and commercial insurance, annuities, lending protection, workplace and wealth-management services, and technology-enabled products through credit unions, financial professionals, lenders and direct channels. Its advantage is distribution: the company says it works with more than 93% of U.S. credit unions, protects 42 million consumer relationships and manages $36.1 billion in assets, giving it an established route from institutional partners to middle-market households.

- **Founded:** 1935
- **Headquarters:** Madison, United States
- **Founders:** Credit Union National Association (Founding organization), Edward A. Filene (Founding financier), Roy F. Bergengren (Credit-union movement organizer)
- **Team size:** More than 4,200 employees (company-reported)
- **Products:** Consumer insurance, Lending protection, Payment Guard Insurance, Payment Guard Advantage, Annuities
- **Notable:** Celebrated 90 years in business in 2025., Reported 42 million consumer relationships protected, $6.1 billion in 2025 revenue and $2.6 billion in benefits paid., Works with more than 93% of U.S. credit unions, according to the company.

## Products & services

- **Consumer insurance** — Term and whole life, accidental death, auto, home, renters and funeral-related coverage sold directly and through financial-institution relationships.
- **Lending protection** — Credit insurance, debt protection, GAP, mechanical repair coverage and digitally integrated protection options for credit unions and borrowers.
- **Payment Guard Insurance** — Group insurance paid by lenders that covers eligible borrower payments after covered job loss or disability and is designed to reduce defaults.
- **Payment Guard Advantage** — A consumer-paid, portable payment-protection product that can be embedded by link, widget or API in a digital lending flow.
- **Annuities** — Fixed, registered index-linked and income annuities intended to balance growth, protection and retirement income.
- **Workplace and wealth solutions** — Retirement plans, executive benefits, fiduciary consulting and credit-union wealth-management program support.
- **Business protection and compliance** — Commercial insurance, risk-management services, document and compliance tools for financial institutions.
- **TruStage Stablecoin (TSDA)** — A planned, fully reserved U.S. dollar stablecoin and digital wallet for credit-union settlement, loan participations and institution-level transfers.
- **TruStage Ventures** — A corporate venture-capital platform investing in fintech and insurtech, including a Discovery Fund focused on underrepresented founders.

## Achievements

- Celebrated 90 years in business in 2025.
- Reported 42 million consumer relationships protected, $6.1 billion in 2025 revenue and $2.6 billion in benefits paid.
- Works with more than 93% of U.S. credit unions, according to the company.
- Reached a top-four U.S. ranking in life-insurance sales by policy count in 2025, according to its annual report.
- Earned placements in Barron's 100 Best Annuities for seven consecutive years.
- Member insurers appeared on Forbes America's Best Insurance Companies list for four consecutive years through the 2026 edition.
- TruStage Ventures has invested in more than 50 fintechs, including 16 through its Discovery Fund.
- Received the 2026 MeridianLink Customer Choice Award for its embedded payment-protection work.

## Latest updates

- **2026-06** — Named a 2026 MeridianLink Customer Choice Award recipient for embedded payment protection in digital lending.
- **2026-02** — Announced plans for TruStage Stablecoin (TSDA), with Block Time Financial providing infrastructure and a pilot aimed at credit unions.
- **2026-01** — Reported 2025 results including $6.1 billion in revenue, $312 million in net income, $2.6 billion in benefits paid and 42 million consumer relationships protected.
- **2025-05** — Marked its 90th anniversary and highlighted $59.9 million in community contributions through its foundation since 1967.
- **2024-12** — Closed 2024 with $5.7 billion in revenue, $258 million in net income and $47.5 billion in assets.

## Links

- Website: https://www.trustage.com
- LinkedIn: https://www.linkedin.com/company/trustage
- Twitter/X: https://twitter.com/trustage
- Instagram: https://www.instagram.com/trustage/
- Facebook: https://www.facebook.com/TruStage

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Profile page: https://yespress.io/trustage
Published by YesPress — https://yespress.io
Last updated: 2026-08-12