# Trust International

> Trust International supplied central reservations software, booking engines, distribution connections and private-label voice services to hotel chains and representation groups. Founded in 1989, it became part of Sabre through the January 2016 acquisition of the Trust Group. The wider former Sabre Hospitality business became Aven Hospitality in 2026.

- **Founded:** 1989
- **Headquarters:** Frankfurt, Germany
- **Products:** yourVoyager CRS, Trust|Booker / Trust|GuestBooker, Trust|Mobile, Trust|Connect, Trust|Corporate
- **Notable:** Reported migration of 60 international hotel groups to yourVoyager by mid-2010., Reported approximately 5,000 serviced hotels and more than 70 hotel chains and representation firms in April 2014., Welcome selected Trust for its 17 German hotels in 2014; Sorell announced a 17-hotel Swiss rollout in 2015.

## Products & services

- **yourVoyager CRS** — Central reservation system for hotel groups, introduced in late 2009, with configurable user interfaces, distribution connections and reporting.
- **Trust|Booker / Trust|GuestBooker** — Customizable hotel website booking engines for direct reservations; GuestBooker was named in the Sorell deployment.
- **Trust|Mobile** — Mobile booking functionality connected to hotel inventory.
- **Trust|Connect** — Interfaces linking the CRS to property management, revenue management, content and distribution systems.
- **Trust|Corporate** — White-label corporate booking engine exposing negotiated rates, availability and booking reports; developed and tested with customers including Rotana.
- **Global voice services** — Private-label telephone reservations, call forwarding, concierge and telemarketing through communication centers in North America, Europe and Asia.
- **Distribution consulting and supporting services** — Distribution expertise, web marketing, business intelligence and commission payment services.

## Achievements

- Reported migration of 60 international hotel groups to yourVoyager by mid-2010.
- Reported approximately 5,000 serviced hotels and more than 70 hotel chains and representation firms in April 2014.
- Welcome selected Trust for its 17 German hotels in 2014; Sorell announced a 17-hotel Swiss rollout in 2015.
- Trust Group acquisition completed in January 2016; Sabre reported its resulting hospitality base at approximately 32,000 properties, up more than 30%.

## Latest updates

- **2016-01** — Sabre completed its acquisition of the Trust Group, including Trust International, InnLink and Nexus.
- **2025-07** — Successor context: Sabre completed the $1.1 billion sale of its broader Hospitality Solutions business to TPG.
- **2026-01** — Successor context: the former Sabre Hospitality Solutions business rebranded as Aven Hospitality. This is not a standalone Trust International relaunch.

## Links

- Website: http://www.trustinternational.com
- LinkedIn: https://www.linkedin.com/company/trust-international

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Profile page: https://yespress.io/trust-international
Published by YesPress — https://yespress.io
Last updated: 2026-10-24