# Truscott Rossman

> Truscott Rossman is a Michigan communications and public-affairs firm built from a counterintuitive 2011 merger: Republican strategist John Truscott and Democratic strategist Kelly Rossman-McKinney combined firms after years of competing. Today it sells strategic counsel and campaign execution across crisis response, earned media, advocacy, coalition building, executive communications, digital marketing, design, and video, serving corporations, nonprofits, government agencies, associations, and civic initiatives from offices in Detroit, Lansing, and Grand Rapids.

- **Founded:** 2011
- **Headquarters:** Detroit, United States
- **Founders:** John Truscott (Co-founder and CEO), Kelly Rossman-McKinney (Co-founder, in memoriam)
- **Products:** Public affairs and issue advocacy, Media, crisis, and reputation counsel, Digital marketing and creative production, Say More, Executive Consulting Practice
- **Notable:** Ranked first with 33% of responses when Michigan Capitol insiders were asked for the most effective public-relations consulting firm in the 2023 MIRS/EPIC-MRA survey., Named a Michigan 50 Companies to Watch honoree in 2016 after growing from 19 employees in 2013 to about 30 statewide., The Wavemakers campaign generated more than 5 million impressions, over 27,000 page views, and an 82% increase in email subscribers.

## Products & services

- **Public affairs and issue advocacy** — Message strategy, coalition development, stakeholder engagement, grassroots activation, policy communication, and ballot-initiative campaigns.
- **Media, crisis, and reputation counsel** — Earned-media strategy, media relations and coaching, crisis response, litigation communication, reputation management, and executive communications.
- **Digital marketing and creative production** — Audience research, paid and organic digital campaigns, design, social content, newsletters, websites, analytics, and video production.
- **Say More** — An in-house content studio for platform-native, fast-turn storytelling and video, introduced as a response to fragmented attention and faster content cycles.
- **Executive Consulting Practice** — Confidential strategic advice and communication coaching for senior leaders facing risk, transition, organizational change, or a potential crisis.
- **Michigan Legislators' Guide to Lobbyists and Reporters** — A recurring guide to state policymakers and influencers used by media, lobbyists, and businesses.

## Achievements

- Ranked first with 33% of responses when Michigan Capitol insiders were asked for the most effective public-relations consulting firm in the 2023 MIRS/EPIC-MRA survey.
- Named a Michigan 50 Companies to Watch honoree in 2016 after growing from 19 employees in 2013 to about 30 statewide.
- The Wavemakers campaign generated more than 5 million impressions, over 27,000 page views, and an 82% increase in email subscribers.
- A Livingston County special-education millage renewal passed with 60% of the vote after the preceding election had been decided by six votes.
- The GR& Riverfront newsletter has averaged an open rate above 60%, according to the firm's case study.
- Expanded from its Lansing roots to offices in Detroit and Grand Rapids while retaining a Michigan-focused public-affairs position.

## Latest updates

- **2026-05** — Introduced a dedicated Executive Consulting Practice for senior leaders navigating complexity, risk, transition, and organizational change.
- **2026-03** — Published a GR& Riverfront case study detailing an ongoing content system of four monthly articles, 12-plus social posts, video, newsletters, and biweekly strategy meetings.
- **2026-03** — Published its AC Grand Rapids launch case study, describing communications strategy and event coordination for the professional soccer club's 2025 unveiling.
- **2026-01** — Marked 15 years since its 1/11/11 founding and described the firm's shift from traditional earned media toward an all-channel model.
- **2025-05** — Unveiled Say More, an in-house content studio focused on fast, platform-native storytelling and video.

## Links

- Website: https://truscottrossman.com
- LinkedIn: https://www.linkedin.com/company/truscott-rossman
- Twitter/X: https://twitter.com/TruscottRossman
- YouTube: https://www.youtube.com/@TruscottRossmanOfficial
- Instagram: https://www.instagram.com/truscottrossman/
- Facebook: https://www.facebook.com/TruscottRossman/

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Profile page: https://yespress.io/truscott-rossman
Published by YesPress — https://yespress.io
Last updated: 2026-09-22