# TRUNO Retail Technology Solutions

> TRUNO supplies, integrates and supports technology for grocery and other retailers, combining Toshiba and NCR point-of-sale expertise with its own cloud integration and analytics software. Its network serves more than 13,000 retail locations across North America.

- **Founded:** 1978
- **Headquarters:** Lubbock, United States
- **Founders:** Curtis Fuller (Co-founder), Sandra Fuller (Co-founder)
- **Products:** TruCommerce, TruView, Point-of-sale systems, Caper Carts, Margin and risk management
- **Notable:** Food Giant case reports $78,000 annual savings from centralized promotions across 107 locations., Porter’s case reports 28% fast-lane adoption and 25 seconds faster service at traditional lanes., 2023 TRUNOCon drew more than 250 technology leaders.

## Products & services

- **TruCommerce** — Hosted SaaS middleware connecting POS, back-office, ecommerce and loyalty systems through standard APIs.
- **TruView** — Business intelligence and mobile access to sales, transactions, cashier performance and store trends.
- **Point-of-sale systems** — Toshiba and NCR software, checkout hardware, self-service lanes and implementation.
- **Caper Carts** — Instacart smart-cart referrals, implementation, maintenance and technical support.
- **Margin and risk management** — Electronic shelf labels, scales, inventory tools, remote monitoring, backup and payment security solutions.
- **Professional services** — Custom development, systems integration, staging, installation, training and ongoing service.
- **TimeForge** — Labor management software; TRUNO announced an acquisition agreement in 2016.

## Achievements

- Food Giant case reports $78,000 annual savings from centralized promotions across 107 locations.
- Porter’s case reports 28% fast-lane adoption and 25 seconds faster service at traditional lanes.
- 2023 TRUNOCon drew more than 250 technology leaders.
- Instacart cited a network of more than 13,000 retail locations in January 2025.

## Latest updates

- **2026-04** — Announced Masked Rider Capital-led recapitalization and a separate $40 million Huntington Bank credit facility.
- **2025-08** — SKUx and TRUNO announced Toshiba ACE certification for item-level payment acceptance.
- **2025-03** — Chris St. Clair became CEO effective March 3.
- **2025-01** — Instacart announced a Caper Cart partnership with TRUNO and DUMAC.

## Links

- Website: https://www.truno.com/
- LinkedIn: https://www.linkedin.com/company/truno
- Twitter/X: https://twitter.com/truno_tech
- Facebook: https://www.facebook.com/trunotech

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Profile page: https://yespress.io/truno-retail-technology-solutions
Published by YesPress — https://yespress.io
Last updated: 2026-10-02