# TRUEWERK

> Truewerk is a Denver-based, direct-to-consumer performance workwear brand that borrows fabric technology and construction from the outdoor and military apparel industries and applies it to clothing for skilled trade professionals. Founded in 2015 by former homebuilder Brian Ciciora, the company is best known for its temperature-graded WerkPant system (T1, T2, T3) built from 4-way-stretch, water-resistant, abrasion-resistant synthetic blends that outlast and outperform traditional cotton work pants. Sold primarily through its own e-commerce site alongside a growing uniform-services offering, Truewerk has raised roughly $35M and pitches itself as workwear engineered for comfort, mobility, and durability on the jobsite.

- **Founded:** 2015
- **Headquarters:** Denver, Colorado, United States
- **Founders:** Brian Ciciora (Founder & CEO)
- **Team size:** ~63 employees
- **Products:** T1 WerkPant, T2 WerkPant, T3 WerkPant, Cloud Pants & Shorts, S1 Stormshell
- **Notable:** Built one of the first internet-first, direct-to-consumer performance workwear brands for the skilled trades., T2 WerkPant became an award-winning flagship product praised for comfort, mobility, and durability., Grew nearly 3x year-over-year ahead of its 2022 Series B.

## Products & services

- **T1 WerkPant** — Lightweight, moisture-wicking, 4-way-stretch work pant designed for warm-weather and high-output jobs.
- **T2 WerkPant** — Award-winning three-season softshell work pant with a DWR water- and wind-resistant exterior and a nylon/polyester/spandex blend for 4-way stretch and added durability.
- **T3 WerkPant** — Cold-weather work pant built from three-layer bonded stretch fabric with a waterproof membrane and channeled hex-fleece liner for insulation in frigid conditions.
- **Cloud Pants & Shorts** — Lighter-weight bottoms aimed at less-abrasive work and warm conditions.
- **S1 Stormshell** — Waterproof outer layer for wet-weather jobsite protection.
- **Layering System (base, mid, outer)** — A full head-to-toe technical layering system - shirts, jackets, and insulation - modeled on outdoor and military apparel for temperature management.
- **Women's Workwear** — Purpose-built women's fit line across the WerkPant and layering range.
- **Uniform & Branded Workwear Program** — B2B uniform-services offering that outfits companies and crews in branded Truewerk performance apparel.

## Achievements

- Built one of the first internet-first, direct-to-consumer performance workwear brands for the skilled trades.
- T2 WerkPant became an award-winning flagship product praised for comfort, mobility, and durability.
- Grew nearly 3x year-over-year ahead of its 2022 Series B.
- Raised roughly $35M from notable consumer and outdoor-industry investors.
- Expanded from four original products (2015) to a full head-to-toe layering system plus a women's line.

## Latest updates

- **2023-06** — Raised a further ~$7M in venture funding, bringing total funding to roughly $34.9M.
- **2022-05** — Announced a Series B minority investment led by Stride Consumer Partners, with Roundhouse Collective and RZC Investments participating.
- **2025-09** — Continued expansion of the layering system and women's fit line, with the T2 WerkPant remaining the flagship a decade after launch.

## Links

- Website: https://truewerk.com
- LinkedIn: http://www.linkedin.com/company/truewerk
- Twitter/X: https://twitter.com/truewerk
- YouTube: https://www.youtube.com/@truewerk
- Instagram: https://instagram.com/truewerk
- Facebook: https://facebook.com/truewerk/
- TikTok: https://www.tiktok.com/@truewerk

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Profile page: https://yespress.io/truewerk
Published by YesPress — https://yespress.io
Last updated: 2026-07-25