# TrueNorth

> TrueNorth is a San Francisco software company building the operating system for trucking. Its AI dispatcher, Loadie, pulls freight from across the market and books loads for independent carriers and brokers - matching trucks to the most profitable freight, automating paperwork, and handling outreach. Backed by Sam Altman and Lachy Groom, the company wants to give solo truckers the economics and tooling of a large fleet.

- **Founded:** 2019
- **Headquarters:** San Francisco, California, United States
- **Founders:** Jin Stedge (Co-Founder & CEO), Sanjaya Wijeratne (Co-Founder & Chief Innovation Officer)
- **Team size:** ~42 employees
- **Products:** Loadie (AI Dispatcher), AI Loadboard, Broker Tools, Mobile App
- **Notable:** Named to the FreightWaves FreightTech 100, Raised $61.8M+ total, including a $50M Series B (2021), Backed by Sam Altman and former Stripe executive Lachy Groom

## Products & services

- **Loadie (AI Dispatcher)** — An AI system that acts as a virtual dispatcher for carriers, pulling freight from multiple sources and recommending the best loads based on location, equipment, preferences, and profitability - then booking them.
- **AI Loadboard** — A loadboard surfacing over 100,000 daily loads with AI-powered recommendations and real-time updates.
- **Broker Tools** — Brokers post loads in minutes and are instantly matched with qualified carriers; Loadie communicates with interested carriers to book loads quickly.
- **Mobile App** — iOS and Android app for carriers to find and book loads, automate paperwork, manage operations, invoice, and get paid faster.

## Achievements

- Named to the FreightWaves FreightTech 100
- Raised $61.8M+ total, including a $50M Series B (2021)
- Backed by Sam Altman and former Stripe executive Lachy Groom
- Scaled loadboard to 100,000+ daily loads

## Latest updates

- **2021-12** — Announced $50M Series B to reshape the trucking industry, led by Lachy Groom and the Altmans.
- **2023-12** — Reported approximately $3.3M in revenue as it pivoted toward an AI-powered load board.
- **2024** — Grew revenue to about $4.3M with a team of roughly 45, centering the business on its AI dispatcher Loadie.

## Links

- Website: https://www.truenorth.com
- LinkedIn: http://www.linkedin.com/company/truenorthtechnologies
- YouTube: https://www.youtube.com/@truenorthtruckingg
- Instagram: https://www.instagram.com/truenorthtrucking/
- Facebook: https://www.facebook.com/truenorthtrucking

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Profile page: https://yespress.io/truenorth
Published by YesPress — https://yespress.io
Last updated: 2026-06-08