# TrueML

> TrueML Technologies is a U.S. financial technology group focused on consumer debt resolution. Its TrueML Products business sells Retain, white-label software that uses machine learning to choose customer outreach timing, channels and approved messages. The family also includes collection agency TrueAccord and shared services, combining software, collections operations and compliance expertise.

- **Founded:** 2013
- **Headquarters:** Lenexa, United States
- **Founders:** Ohad Samet (Co-founder and Chief Executive Officer), Nadav Samet (Co-founder; Chief Innovation Officer listed on company LinkedIn and The Org)
- **Products:** Retain, Retain AI / Heartbeat, Compliance and disclosure controls, TrueAccord, TrueML Shared Services
- **Notable:** In September 2023, TrueML Products reported more than $1 billion in cumulative dollars collected through Retain; this represents client recoveries, not company revenue., A November 2024 vendor-published case study reported up to a 1,000-basis-point reduction in roll rate at an unnamed top-10 bank versus its in-house approach., TrueAccord announced the acquisition of Sentry Credit on May 7, 2025, adding first-party collection and litigation services to its offering.

## Products & services

- **Retain** — TrueML Products’ white-label SaaS platform for automated digital collection communications, client reporting, content management and payment experiences. Publicly documented by September 2023; date below is not a launch date.
- **Retain AI / Heartbeat** — Patented decision engine that selects timing, channel and message for individual accounts using engagement data and approved content.
- **Compliance and disclosure controls** — Contact validation, consent and opt-out records, content approval, communication logs and electronic model validation notice capabilities within Retain.
- **TrueAccord** — Related collection agency within the TrueML Technologies family, serving clients that want outsourced recovery rather than operating Retain themselves.
- **TrueML Shared Services** — Data science, technology, finance, legal, compliance and people services for the corporate family.

## Achievements

- In September 2023, TrueML Products reported more than $1 billion in cumulative dollars collected through Retain; this represents client recoveries, not company revenue.
- A November 2024 vendor-published case study reported up to a 1,000-basis-point reduction in roll rate at an unnamed top-10 bank versus its in-house approach.
- TrueAccord announced the acquisition of Sentry Credit on May 7, 2025, adding first-party collection and litigation services to its offering.

## Latest updates

- **2026-10** — Retain published “Why Law Firms Should Embrace Digital-First Collections” on October 1.
- **2026-09** — Retain published “Digital Debt Collection Messaging Strategy 101” on September 14.
- **2026-08** — Retain published guidance on modern collection messaging and credit-union delinquency preparation on August 24.
- **2025-05** — Group company TrueAccord announced its acquisition of Sentry Credit.

## Links

- Website: https://www.getretain.com/
- LinkedIn: https://www.linkedin.com/company/truemltech/
- YouTube: https://www.youtube.com/@TrueML-Products

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Profile page: https://yespress.io/trueml
Published by YesPress — https://yespress.io
Last updated: 2026-10-27