# TrueAccord

> TrueAccord is a U.S. debt collection agency that uses machine learning to personalize outreach and gives consumers a self-service route to payment plans, account information, and disputes. A subsidiary of TrueML Technologies, it serves creditors including financial institutions, fintechs, and telecommunications businesses, with third-party recovery and first-party servicing through Sentry Credit.

- **Founded:** 2013
- **Headquarters:** Lenexa, United States
- **Founders:** Ohad Samet (Co-founder; TrueML co-founder and CEO), Nadav Samet (Co-founder), Nadav Samet Sr. (Co-founder and original CTO (identified in 2014 reporting))
- **Products:** Third-party debt collection, First-party collection services, HeartBeat, Consumer self-service portal
- **Notable:** Reported more than 40 million consumers served cumulatively by May 2025., Acquired Sentry Credit in May 2025., Selected for the 2025 Best Places to Work in Collections program.

## Products & services

- **Third-party debt collection** — Contingency collection service for late-stage and charged-off portfolios, combining personalized digital outreach, voice and mail, settlement optimization, and self-service payments.
- **First-party collection services** — White-label early-stage servicing delivered through subsidiary Sentry Credit, with agents supported by AI and the ability to work in client systems or the provider’s CRM.
- **HeartBeat** — Patented decision engine using machine learning and data-driven rules to select outreach timing, frequency, channel, content, and offers; underlying technology rather than a separate consumer app.
- **Consumer self-service portal** — Online account access, payment options, customizable plans, hardship options, and disputes, with availability depending on the account.

## Achievements

- Reported more than 40 million consumers served cumulatively by May 2025.
- Acquired Sentry Credit in May 2025.
- Selected for the 2025 Best Places to Work in Collections program.
- Built the patented HeartBeat engagement decision engine.

## Latest updates

- **2026-02** — Announced dedicated first-party collection services powered by Sentry Credit, expanding early-stage engagement and retention capabilities.
- **2025-08** — Announced selection as one of 48 companies in the 2025 Best Places to Work in Collections program.
- **2025-05** — Acquired Sentry Credit; acquisition price was not disclosed in the announcement.

## Links

- Website: https://www.trueaccord.com/
- LinkedIn: https://www.linkedin.com/company/trueaccord
- Twitter/X: https://twitter.com/trueaccord
- Facebook: https://www.facebook.com/TrueAccord/

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Profile page: https://yespress.io/trueaccord
Published by YesPress — https://yespress.io
Last updated: 2026-10-25