# True Link

> True Link is a San Francisco fintech that builds banking, prepaid cards, and trust-administration tools for people the financial system tends to forget: aging adults, people with disabilities, those in recovery, and the family members and professional fiduciaries who manage their money. Co-founded in 2012 by Kai Stinchcombe and Claire McDonnell after Stinchcombe watched his grandmother lose her savings to telemarketers, the company now serves more than 250,000 families and 300+ nonprofits.

- **Founded:** 2012
- **Headquarters:** San Francisco, California, United States
- **Founders:** Kai Stinchcombe (Co-founder & CEO), Claire McDonnell (Co-founder)
- **Team size:** ~100 employees across 21+ U.S. states
- **Products:** True Link Visa Prepaid Card, Spending Monitor, True Link Financial Advisors, Trust Administration Platform, Mobile App
- **Notable:** Forbes Fintech 50 (2025), Inc. 5000 honoree (2025), 250,000+ families served as of 2023

## Products & services

- **True Link Visa Prepaid Card** — Reloadable Visa card with customizable spending controls, merchant blocks, ATM limits, and real-time alerts to prevent fraud and financial abuse.
- **Spending Monitor** — Dashboard for caregivers and fiduciaries to allow/block categories like pharmacy, groceries, or cash access in real time.
- **True Link Financial Advisors** — SEC-registered investment-management subsidiary serving special-needs trusts, ABLE accounts, and conservatorships.
- **Trust Administration Platform** — B2B software for professional trustees and nonprofits managing disbursements, recordkeeping, and beneficiary spending.
- **Mobile App** — iOS and Android apps for cardholders and caregivers to monitor activity and adjust controls.

## Achievements

- Forbes Fintech 50 (2025)
- Inc. 5000 honoree (2025)
- 250,000+ families served as of 2023
- 10+ years of continuous operation
- Y Combinator alumnus (W14)

## Latest updates

- **2025-02** — Named to the Forbes Fintech 50 list.
- **2025-08** — Recognized as an Inc. 5000 honoree.
- **2023-08** — Crossed 250,000 families served at the 10-year anniversary.
- **2020-07** — Closed $35M Series B led by Centana Growth Partners.

## Links

- Website: https://www.truelinkfinancial.com
- LinkedIn: https://www.linkedin.com/company/true-link-financial
- Twitter/X: https://twitter.com/TrueLinkFin
- Facebook: https://www.facebook.com/TrueLinkFin/

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Profile page: https://yespress.io/true-link
Published by YesPress — https://yespress.io
Last updated: 2026-05-18