# True Fit

> True Fit is a Boston-based enterprise software company that translates the inconsistent language of apparel and footwear sizing into shopper-specific guidance. Its Fashion Genome connects nearly two decades of purchase, keep and return outcomes across brands and products; retailers use that intelligence through product-page guidance, a conversational AI shopping agent, APIs and MCP integrations to raise purchase confidence, improve conversion and reduce fit-related returns.

- **Founded:** 2009
- **Headquarters:** Boston, United States
- **Founders:** Jessica Arredondo Murphy (Co-founder and CEO), Romney Evans (Co-founder and Chief Marketing Officer)
- **Team size:** 51-200 employees on LinkedIn; the supplied company record estimates 180 employees
- **Products:** Fashion Genome, Fit guidance and size recommendations, Retailer analytics, Shopify integration, Agentic AI Shopping Agent
- **Notable:** Built a fit-intelligence network that the company says covers more than 100 million shoppers, 60 million active products, 91,000 apparel and footwear brands and over $616 billion in analyzed transaction value., Expanded from an early consumer concept into an enterprise platform used by major retailers and brands across North America, Europe and other global markets., Raised more than $100 million in disclosed venture financing, including a $55 million Series C in 2018 and a $30 million round in 2021.

## Products & services

- **Fashion Genome** — A proprietary, cross-brand data foundation connecting product attributes, shopper context, purchase history, keep behavior and returns to calibrate fit across apparel and footwear.
- **Fit guidance and size recommendations** — Product-page guidance ranging from zero-profile, product-level advice to a single personalized size recommendation based on a shopper's profile, history and preferences.
- **Retailer analytics** — Dashboards and data products that expose fit, shopper, category, brand-affinity and return patterns for merchandising, product and marketing teams.
- **Shopify integration** — A native path for Shopify and Shopify Plus merchants to connect catalogs and deploy fit guidance in their storefronts.
- **Agentic AI Shopping Agent** — A conversational fit and sizing experience that can appear across product pages, product listings, search and homepages to address fit hesitation in real time.
- **Fit Intelligence via MCP** — An integration layer that supplies scoped fit, size, preference and product intelligence to retailer-built agents, marketplaces and other AI systems through Model Context Protocol.

## Achievements

- Built a fit-intelligence network that the company says covers more than 100 million shoppers, 60 million active products, 91,000 apparel and footwear brands and over $616 billion in analyzed transaction value.
- Expanded from an early consumer concept into an enterprise platform used by major retailers and brands across North America, Europe and other global markets.
- Raised more than $100 million in disclosed venture financing, including a $55 million Series C in 2018 and a $30 million round in 2021.
- Won the Best Retail Insights category at the 2022 Vendor in Partnership Awards for the Fashion Genome.
- Earned Built In Boston workplace recognition, including a 2021 Best Place to Work accolade and a 2026 Best Startups to Work For mention.
- Launched an AI shopping agent and MCP access to its fit intelligence in 2026.

## Latest updates

- **2026-07** — Published a technical specification positioning True Fit as a fit-intelligence layer for developers, retailers and AI agents, with MCP access controls and integration use cases.
- **2026-06** — CEO Jessica Murphy discussed fit intelligence, returns and MCP integrations on the Street Talk podcast.
- **2026-04** — Expanded its educational content around digital fitting, fit-finder evaluation and conversion benchmarks for apparel retailers.
- **2026-02** — Announced an AI Shopping Agent built on the company's purchase-and-return dataset, with select-partner availability beginning in March 2026.
- **2025-07** — Extended its partnership with The Very Group through 2028 across Very, Very Ireland and Littlewoods.
- **2025-03** — Published results from Silver Jeans Co., including a reported 19x ROI for 2024 and 4x greater revenue contribution from registered True Fit users than unregistered users.

## Links

- Website: https://www.truefit.com
- LinkedIn: https://www.linkedin.com/company/true-fit-corporation
- Twitter/X: https://twitter.com/truefit
- YouTube: https://www.youtube.com/watch?v=ExFDloHBNWI
- Instagram: https://www.instagram.com/findyourtruefit/
- Facebook: https://www.facebook.com/pages/True-Fit/524832114255703

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Profile page: https://yespress.io/true-fit
Published by YesPress — https://yespress.io
Last updated: 2026-08-10