# True Botanicals

> True Botanicals is a Mill Valley skincare company selling premium plant-based cleansers, serums, oils and creams. Founder Hillary Peterson built it around third-party ingredient certification and product testing; CEO Sandy Saputo later expanded the direct-to-consumer business through television advertising and selective retail partners.

- **Founded:** 2015
- **Headquarters:** Mill Valley, United States
- **Founders:** Hillary Peterson (Founder; board chair)
- **Products:** Renew Pure Radiance Oil, Chebula Active Serum, Ginger Turmeric Cleansing Balm, Phyto-Retinol Clinical Serum
- **Notable:** Renew Pure Radiance Oil was tested against Crème de La Mer in a 2013 comparative double-blind clinical study published by the company., The company says every product is MADE SAFE certified and that it is a Certified B Corporation., CEO Sandy Saputo reported that the business tripled in size over the two years preceding its 2023 Series B.

## Products & services

- **Renew Pure Radiance Oil** — Moisturizing face oil tested in a comparative clinical study against Crème de La Mer.
- **Chebula Active Serum** — Botanical serum with chebula and hyaluronic acid for hydration and the visible signs of aging.
- **Ginger Turmeric Cleansing Balm** — Cleansing balm intended to remove makeup while keeping the skin barrier comfortable.
- **Phyto-Retinol Clinical Serum** — Peptilium-based retinol alternative marketed for visible results with less irritation.

## Achievements

- Renew Pure Radiance Oil was tested against Crème de La Mer in a 2013 comparative double-blind clinical study published by the company.
- The company says every product is MADE SAFE certified and that it is a Certified B Corporation.
- CEO Sandy Saputo reported that the business tripled in size over the two years preceding its 2023 Series B.
- The company reported approximately $70 million in retail sales in January 2025.

## Latest updates

- **2025-06** — Founder Hillary Peterson and CEO Sandy Saputo discussed the company's decade of growth and new botanical formulations in Forbes.
- **2025-01** — CEO Sandy Saputo reported roughly $70 million in retail sales and described a strategy for selective retail and international expansion.
- **2023-03** — True Botanicals announced an undisclosed Series B investment from NextWorld Evergreen.

## Links

- Website: https://truebotanicals.com/
- LinkedIn: https://www.linkedin.com/company/true-botanicals/
- Twitter/X: https://twitter.com/truebotanicals
- YouTube: https://www.youtube.com/@truebotanicals
- Instagram: https://www.instagram.com/truebotanicals/
- Facebook: https://www.facebook.com/truebotanicals
- TikTok: https://www.tiktok.com/@truebotanicals

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Profile page: https://yespress.io/true-botanicals
Published by YesPress — https://yespress.io
Last updated: 2026-09-29