# Tru

> Tru is a Toronto-headquartered digital transformation consultancy that designs, builds, integrates, and markets enterprise digital systems. Its work spans web and mobile development, user experience, headless commerce, Salesforce and Adobe implementations, data and analytics, digital marketing, and a newer enterprise-AI practice. The privately held company serves complex brands such as Sobeys, Empire Co., CSA Group, Groupe Dynamite, The Beer Store, redtag.ca, Oxford Properties, and Aptean through a distributed team operating across Canada, the United States, India, Indonesia, and the Middle East.

- **Founded:** 2012
- **Headquarters:** Toronto, Canada
- **Founders:** Aly Hemraj (Founding Partner and CEO), Mandeep Singh (Co-founder and Co-CEO)
- **Team size:** 201-500 employees on LinkedIn; Tru says its distributed team passed 300 professionals in 2017.
- **Products:** Digital strategy and experience design, Enterprise development, Commerce transformation, Data and analytics, Digital marketing
- **Notable:** Secured Empire Co. as its first enterprise client in 2013, according to the company's timeline., Launched a WordPress file-manager plugin that surpassed one million active installations in 2015, according to Tru., Expanded to a global team of more than 300 professionals by 2017, according to Tru.

## Products & services

- **Digital strategy and experience design** — Research, information architecture, accessibility, UX design, and roadmaps for complex customer and employee journeys.
- **Enterprise development** — Web, mobile, software, CMS, cloud, DevOps, headless architecture, integration, migration, and ongoing support.
- **Commerce transformation** — Commerce strategy, implementation, migration, extension development, and optimization across Adobe, Salesforce, Shopify, and BigCommerce ecosystems.
- **Data and analytics** — Data audits, tracking, visualization, reporting, modeling, integration, and performance measurement.
- **Digital marketing** — SEO, paid media, organic and paid social, content, conversion optimization, and campaign analytics.
- **Enterprise AI services** — AI strategy, agent development, agentic commerce, orchestration, implementation, and governance through a cross-functional AI council.
- **Axis AI Discover** — A proprietary LLM-traffic tracking and AI-search visibility layer covering brand mentions, citations, competitors, GEO readiness, recommendations, crawlers, and AI-referred visits.

## Achievements

- Secured Empire Co. as its first enterprise client in 2013, according to the company's timeline.
- Launched a WordPress file-manager plugin that surpassed one million active installations in 2015, according to Tru.
- Expanded to a global team of more than 300 professionals by 2017, according to Tru.
- Designed an award-winning UX storybook for Sobeys in 2020, according to Tru.
- Reached Salesforce Platinum Partner status in 2021, according to Tru.
- Became North America's first Contentful-certified developer organization in 2022, according to Tru.
- Opened an India office in 2023 and a Riyadh office in 2024.
- Passed 5,000 followers on LinkedIn in 2026.

## Latest updates

- **2026-06** — Published analysis of Google's generative-AI performance reporting in Search Console as part of its AI-search practice.
- **2026-05** — Launched Axis AI Discover, an LLM traffic-tracking pixel and AI-search visibility dashboard within Tru's proprietary Axis AI system.
- **2026-04** — Expanded its enterprise-AI positioning around customer-experience orchestration following Adobe Summit 2026.
- **2026-02** — Ran an International Women's Day initiative across its distributed organization.
- **2026-01** — Expanded its redtag.ca relationship by becoming agency of record for organic social media management.
- **2025-12** — Announced a user-centered digital-experience partnership with Aptean and its membership in the Retail Council of Canada.

## Links

- Website: https://www.truinc.com/
- LinkedIn: https://www.linkedin.com/company/truinc
- Twitter/X: https://twitter.com/tru_inc
- YouTube: https://www.youtube.com/@TruInc
- Instagram: https://www.instagram.com/lifeattru/
- Facebook: https://www.facebook.com/truincorp/

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Profile page: https://yespress.io/tru
Published by YesPress — https://yespress.io
Last updated: 2026-08-15