# Troy Lerner

> Troy Lerner is the Denver-born CEO and co-owner of Booyah Advertising, where he has led the agency business since 2005 and became an owner in 2018. His career runs from a basement startup and Avenue A/Razorfish to digital media, programmatic buying, and a people-centered agency culture, with a leadership philosophy built on transparency, selectivity, and steady work.

- **Role:** Chief Executive Officer at Booyah Advertising
- **Organizations:** Booyah Advertising, Avenue A/Razorfish, Young Presidents' Organization, University of Denver Daniels College of Business Marketing Advisory Board
- **From:** Denver, United States
- **Education:** Studies in Economics and American Government, University of Virginia
- **Known for:** Bought Booyah Advertising with Dan Gallagher in 2018 after leading its agency operations from 2005., Named among Colorado's 25 most powerful salespeople, with $1.86 million in personal sales reported for 2007., Named the Denver Post's Top Small Company Leader for 2020.

## Career timeline

- **1998** — After graduating from the University of Virginia, returned to Denver and joined a startup operating from a family friend's basement, eventually becoming a partner as it moved into website templates.
- **Early 2000s** — Joined Avenue A/Razorfish after the earlier startup, which had grown to more than 70,000 customers, was sold.
- **2005** — Left Razorfish to launch and lead the agency services division of Booyah Networks, which became Booyah Advertising.
- **2008** — Recognized among Colorado's 25 most powerful salespeople after recording $1.86 million in personal sales in 2007.
- **2013** — As Booyah president, helped bring programmatic media buying in-house through an agency trading desk.
- **2018** — Bought Booyah with longtime colleague Dan Gallagher after more than a decade leading the agency business.
- **2020** — Named the Denver Post's Top Small Company Leader as Booyah ranked first among small companies in the paper's Top Workplaces program.
- **2022** — Named a Colorado Titan 100 honoree and an EY Entrepreneur Of The Year Mountain West finalist.
- **2023** — Led Booyah's move into the Wells Fargo Center in downtown Denver, tying the new office to recruiting, culture, and client experience.
- **2026** — Continued as Booyah CEO and was announced as a member of the University of Denver Daniels College of Business 2026-2027 Marketing Advisory Board.

## Achievements

- Bought Booyah Advertising with Dan Gallagher in 2018 after leading its agency operations from 2005.
- Named among Colorado's 25 most powerful salespeople, with $1.86 million in personal sales reported for 2007.
- Named the Denver Post's Top Small Company Leader for 2020.
- Selected for the 2022 Colorado Titan 100.
- Selected as a 2022 EY Entrepreneur Of The Year Mountain West finalist.
- Led Booyah during repeated workplace recognition, including Inc. Best Workplaces honors and Denver Post Top Workplaces rankings.

## Latest updates

- **2026-05** — Announced as a member of the University of Denver Daniels College of Business 2026-2027 Marketing Advisory Board while continuing as Booyah Advertising CEO.
- **2023-09** — Discussed Booyah's move into Denver's Wells Fargo Center and the office's effect on morale, recruiting, and client impressions.
- **2022-05** — Named an EY Entrepreneur Of The Year 2022 Mountain West finalist.

## Links

- Website: https://www.troylerner.com
- LinkedIn: https://www.linkedin.com/in/troylerner
- Twitter/X: https://x.com/troylerner
- YouTube: https://www.youtube.com/watch?v=wPJN4iRLR88

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Profile page: https://yespress.io/troy-lerner
Published by YesPress — https://yespress.io
Last updated: 2026-09-28