# Trove

> Trove is the Oakland-based recommerce platform that powers branded resale and trade-in programs for retailers like Patagonia, Levi's, Lululemon, REI, Canada Goose, and Carhartt. Its software, operations, and AI-driven pricing engine turn used goods into a profitable new sales channel, helping brands extend product life and capture value from items already in customers' closets.

- **Founded:** 2012
- **Headquarters:** Oakland, California, United States
- **Founders:** Andy Ruben (Founder & Executive Chairman (former CEO)), Adam Werbach (Co-Founder)
- **Team size:** ~200
- **Products:** Recommerce Operating System, Trade-In Programs, Recommerce WMS & Operations, AI-Driven Pricing, Resale Index
- **Notable:** Acquired Recurate in 2024 to expand SMB recommerce offering, B Corp certified, Powers 700+ retail store trade-in points

## Products & services

- **Recommerce Operating System** — End-to-end software platform powering branded resale storefronts, trade-in, item conditioning, and reverse logistics.
- **Trade-In Programs** — In-store and online trade-in flows used by 700+ retail locations across partners like REI, Lululemon and Patagonia.
- **Recommerce WMS & Operations** — Warehouse and item-processing operations purpose-built for one-of-one used inventory, including grading, photography and routing automation.
- **AI-Driven Pricing** — Machine-learning pricing engine that sets resale prices in real time based on condition, demand and brand strategy.
- **Resale Index** — Industry data product that benchmarks the performance of branded resale programs.

## Achievements

- Acquired Recurate in 2024 to expand SMB recommerce offering
- B Corp certified
- Powers 700+ retail store trade-in points
- Commands a reported >75% share of branded US resale market
- Total funding to date: ~$157M

## Latest updates

- **2024-08** — Acquired Recurate to broaden recommerce offering to smaller brands.
- **2023-08** — Closed $30M Series E led by Wellington Management and ArcTern Ventures.
- **2023-07** — Expanded recommerce operations across North America including Canada.
- **2022-05** — Gayle Tait promoted to CEO; founder Andy Ruben moved to Executive Chairman.

## Links

- Website: https://trove.com
- LinkedIn: https://www.linkedin.com/company/troveco
- Twitter/X: https://twitter.com/yerdle
- YouTube: https://www.youtube.com/@TroveRecommerce
- Instagram: https://www.instagram.com/trove_recommerce/
- Facebook: https://www.facebook.com/yerdle

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Profile page: https://yespress.io/trove
Published by YesPress — https://yespress.io
Last updated: 2026-05-23