# Trove Brands

> Trove Brands is the privately held Lehi, Utah company behind BlenderBottle, Owala, Whiskware, EcoBrite and the newer Trove Nutrition venture. Founded by Steve and Kim Sorensen in 2000 around the BlenderBall wire whisk, it combines patented product engineering, in-house brand building, direct ecommerce and mass retail distribution. Its sharpest recent success is Owala, whose FreeSip spout, expressive color strategy and limited collaborations turned an everyday water bottle into a collectible consumer product.

- **Founded:** 2000
- **Headquarters:** Lehi, Utah, United States
- **Founders:** Steve Sorensen (Co-founder; former CEO; board co-chair), Kim Sorensen (Co-founder; former COO; board co-chair)
- **Team size:** Approximately 360 employees in the supplied company dataset; LinkedIn lists a 201-500 employee range and more than 400 associated profiles as of 2026.
- **Products:** BlenderBottle, Whiskware, Owala, EcoBrite, Oath Nutrition
- **Notable:** Expanded from a two-person home business to a portfolio sold in more than 100,000 retail locations across 100-plus countries by 2023., Created the patented BlenderBall wire whisk, the signature mechanism behind BlenderBottle., Launched Owala in March 2020 around the patented FreeSip spout.

## Products & services

- **BlenderBottle** — Shaker bottles and accessories built around the patented BlenderBall wire whisk for mixing protein and supplement drinks.
- **Whiskware** — Kitchen and food-prep products including batter mixers, dressing shakers and stackable snack containers.
- **Owala** — Everyday hydration brand best known for insulated bottles using the patented FreeSip spout, plus tumblers, coffee drinkware, bags and accessories.
- **EcoBrite** — Reusable and lower-waste cleaning products for bottles and everyday spaces.
- **Oath Nutrition** — Performance-nutrition line from Trove Nutrition spanning whey and clear protein, pre-workout and energy products.

## Achievements

- Expanded from a two-person home business to a portfolio sold in more than 100,000 retail locations across 100-plus countries by 2023.
- Created the patented BlenderBall wire whisk, the signature mechanism behind BlenderBottle.
- Launched Owala in March 2020 around the patented FreeSip spout.
- Owala FreeSip was named one of TIME's Best Inventions of 2023.
- Owala FreeSip received a 2025 Red Dot Design Award.
- Owala was selected as a Fast Company Brand That Matters in 2025.
- Trove Brands received an Inc. Best in Business honor in the consumer products category for 2025.

## Latest updates

- **2026-04** — Oath Nutrition announced a Sparkling Energy + Protein drink with 100mg natural caffeine, 10g protein and no sugar for a Target launch.
- **2025-12** — Owala's year-end review highlighted FreeSip Sway, FreeSip Tumbler, SmoothSip Slider with Handle, customization and licensed collaborations including Wicked, Lilo & Stitch and TRON.
- **2025-08** — Owala launched the Owalafy It campaign, inviting fans to nominate people and places for surprise brand experiences.
- **2025-07** — Owala announced that FreeSip had received a 2025 Red Dot Design Award.
- **2024-08** — Dutch Bros and Owala announced the Always Stoked FreeSip Twist collaboration.
- **2024-01** — Michael Sorensen became CEO as founders Steve and Kim Sorensen moved from daily operations to co-chair the board.

## Links

- Website: https://trovebrands.com
- LinkedIn: https://www.linkedin.com/company/trove-brands

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Profile page: https://yespress.io/trove-brands
Published by YesPress — https://yespress.io
Last updated: 2026-08-13