# Troubadour Goods

> Troubadour Goods is a London-based, B Corp-certified maker of premium bags and accessories built for people who move between the office, the airport and the weekend. Founded in 2011 by two former City of London financiers, Samuel Bail and Abel Samet, the brand pairs functional, understated design with technical performance - waterproof fabrics, ergonomic straps and tech-protective compartments - and an unusually deep sustainability program that culminated in the Orbis Circular Collection, a line of fully recyclable, zero-waste bags made from recycled PET. Its bestselling Apex backpack has been named a best laptop backpack by Wirecutter, Esquire and The Telegraph.

- **Founded:** 2011
- **Headquarters:** London, United Kingdom
- **Founders:** Samuel Bail (Co-Founder), Abel Samet (Co-Founder)
- **Team size:** 54 employees
- **Products:** Apex Backpack, Orbis Circular Collection, Leather goods, Women's collection, Tech-protection accessories
- **Notable:** Certified B Corporation, Apex Backpack named 'best laptop backpack' by New York Times Wirecutter (December 2022), Apex 3.0 named 'Best City Backpack' by The Daily Telegraph and won a Red Dot Design Award

## Products & services

- **Apex Backpack** — The bestselling flagship commuter backpack with waterproof fabric, an enhanced padded laptop section, twin bottle sleeves and a zipped phone pocket on the shoulder strap. Now in its 4.0 generation; named a best laptop backpack by Wirecutter, Esquire and The Telegraph.
- **Orbis Circular Collection** — A first-of-its-kind line of fully recyclable, zero-waste bags - backpacks, a duffle and a laptop tote - built from recycled PET/polyester with redeveloped linings, reinforcements and zippers so the whole bag can be recycled again and again.
- **Leather goods** — Briefcases, weekenders/duffles, portfolios, wallets and belts crafted with DriTan-tanned leather and fluorocarbon-free waterproofing.
- **Women's collection** — Totes, shoulder bags and accessories designed for women, launched in spring 2019.
- **Tech-protection accessories** — Laptop sleeves, luggage-sleeve equipped bags and organisational cases for urban commuting and travel.

## Achievements

- Certified B Corporation
- Apex Backpack named 'best laptop backpack' by New York Times Wirecutter (December 2022)
- Apex 3.0 named 'Best City Backpack' by The Daily Telegraph and won a Red Dot Design Award
- Apex 4.0 won Esquire's Best Laptop Backpack in its Travel Awards
- Marie Claire UK Sustainability Award 2023 (Progress Towards Circularity) for the Orbis Collection
- ISPO Award 2023
- Glossy Award for 'Breakthrough Product Innovation'
- Drapers Sustainable Fashion Awards finalist
- Described as 'discreet and stylish' by The Wall Street Journal (2013)

## Latest updates

- **2025** — Apex Backpack 4.0 launched with refined construction and won Esquire's Best Laptop Backpack in its Travel Awards.
- **2024-05** — Permanent Style profiled Troubadour's evolution into a technical-bag maker 'eleven years and three children later.'
- **2023-09** — Raised approximately $2.15M in additional funding, bringing cumulative funding to roughly $4.97M.
- **2023-02** — Launched the Orbis Circular Collection - a fully recyclable, zero-waste bag line made from 100% recycled materials.

## Links

- Website: https://troubadourgoods.com
- LinkedIn: http://www.linkedin.com/company/troubadour-goods
- Twitter/X: https://twitter.com/troubadourgoods
- YouTube: https://www.youtube.com/@troubadourgoods
- Instagram: https://instagram.com/troubadourgoods
- Facebook: https://facebook.com/TroubadourGoods/
- TikTok: https://www.tiktok.com/@troubadourgoods

---

Profile page: https://yespress.io/troubadour
Published by YesPress — https://yespress.io
Last updated: 2026-07-25