# Tropicana Brands Group

> Tropicana Brands Group is a Chicago-based beverage company created in 2022 to run a portfolio of established juice and chilled-drink brands outside PepsiCo. Majority-owned by PAI Partners, with PepsiCo retaining 39%, it makes and markets Tropicana, Naked, KeVita, IZZE and Copella, and handles licensed or distributed brands including Dole, Starbucks and Pure Leaf in selected channels. Its job is unusually delicate: protect the rituals and refrigerated supply chain behind orange juice while finding growth in lower-sugar, functional, sparkling, smoothie and hydration products.

- **Founded:** 2022
- **Headquarters:** Chicago, United States
- **Founders:** PAI Partners and PepsiCo (Joint-venture founders)
- **Team size:** More than 2,000 associates across North America, Europe and selected international markets, according to the company.
- **Products:** Tropicana, Naked, KeVita, IZZE, Copella
- **Notable:** Created a standalone global beverage company from PepsiCo's North American and European juice assets in 2022., The company says its core brands rank No. 1 or No. 2 in the majority of categories in which they operate., Completed the move of all global markets onto new streamlined systems, processes and capabilities after the carve-out.

## Products & services

- **Tropicana** — Flagship fruit-juice and juice-drink brand spanning Pure Premium orange juice, Light, Refreshers, lemonades, zero-sugar drinks and Hydrate.
- **Naked** — Fruit and vegetable smoothies, lower-sugar smoothies and protein-oriented drinks positioned around convenient snacking.
- **KeVita** — Sparkling probiotic drinks, kombucha and functional refreshment, including sparkling probiotic lemonade.
- **IZZE** — Sparkling beverages made with fruit juice and sparkling water.
- **Copella** — British fresh-pressed apple juices with a brand history dating to 1969.
- **Dole, Twister, Starbucks and Pure Leaf** — Licensed, partner or distributed juice, ready-to-drink coffee and tea products in selected markets and channels.
- **Tropicana Refreshers** — Fruit-forward afternoon refreshment line launched in flavors such as Peach Pineapple, Strawberry Limeade and Tropical Punch.
- **Tropicana Hydrate and Hydrate+** — Electrolyte-focused juice drinks introduced in the United States and United Kingdom as the company expanded into hydration.

## Achievements

- Created a standalone global beverage company from PepsiCo's North American and European juice assets in 2022.
- The company says its core brands rank No. 1 or No. 2 in the majority of categories in which they operate.
- Completed the move of all global markets onto new streamlined systems, processes and capabilities after the carve-out.
- Tropicana Refreshers was named a Rising Star in Circana's 2025 New Product Pacesetters report.
- Secured near-unanimous lender support for a 2025 debt exchange and $400 million of new-money financing.
- The Jersey City distribution center marked 30 years of OSHA Voluntary Protection Programs Star status in 2026, according to the company.

## Latest updates

- **2026-04** — Tropicana expanded into the UK hydration segment with Hydrate+, packaged in cartons and offered in Tropical, Apple & Raspberry and Orange & Peach.
- **2026-03** — At Expo West, the company showed Tropicana Hydrate electrolyte juice drinks and new Naked Indulgent Protein smoothie flavors.
- **2025-11** — Paul Chibe became chief executive officer, succeeding Glen Walter, who stayed through year-end in an advisory role.
- **2025-06** — Tropicana Refreshers was recognized as a Rising Star in Circana's 2025 New Product Pacesetters report.
- **2025-05** — The company completed a private debt exchange and $400 million new-money financing, added more than $360 million of lender discount and expanded an accounts-receivable facility to $155 million.
- **2025-01** — Tina Lambert and other senior leaders received expanded roles focused on brand innovation, consumer engagement, integration and growth.

## Links

- Website: https://www.tropicanabrandsgroup.com
- LinkedIn: https://www.linkedin.com/company/tropicana-brands-group

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Profile page: https://yespress.io/tropicana-brands-group
Published by YesPress — https://yespress.io
Last updated: 2026-08-13