# Tropical Smoothie Cafe

> Tropical Smoothie Cafe is an Atlanta-based fast-casual franchisor that pairs made-to-order smoothies with wraps, bowls, flatbreads, sandwiches and breakfast. Born from a beach cafe in Destin, Florida, the brand reached 1,700 locations in 2026 by selling a convenient compromise to health-minded customers: food that feels fresher than conventional fast food without giving up speed, portability or indulgence. Its economic engine is franchising, while its loyalty app, broad all-day menu and food attach rate make each cafe more useful - and each guest more likely to return.

- **Founded:** 1997
- **Headquarters:** Atlanta, United States
- **Founders:** Eric Jenrich (Co-founder), Delora Jenrich (Co-founder), David Walker (Co-founder)
- **Team size:** Entrepreneur lists about 130 headquarters employees; supplied company data estimates roughly 9,300 employees across the wider organization, while franchise-cafe employment is distributed among operators
- **Products:** Made-to-order smoothies, Fast-casual food menu, Tropic Bowls, Tropic Rewards and digital ordering, Catering
- **Notable:** Reached 1,000 cafes in 2021, 1,500 in 2024 and 1,700 in April 2026., Reported 13 consecutive years of positive same-store sales through 2024., Opened 165 cafes in 2025 and ended the year above 1,600 locations.

## Products & services

- **Made-to-order smoothies** — Fruit, vegetable and protein-oriented smoothies, including core signatures, customizable add-ins and rotating limited-time flavors.
- **Fast-casual food menu** — Wraps, sandwiches, flatbreads, quesadillas and salads designed to turn a beverage visit into breakfast, lunch, dinner or a snack.
- **Tropic Bowls** — Acai, dragon fruit, oatmeal and protein-focused bowls that broaden the brand's breakfast and wellness occasions.
- **Tropic Rewards and digital ordering** — An app and online ordering system offering points, personalized offers, order-ahead, pickup and delivery access.
- **Catering** — Group ordering and portable food-and-smoothie packages for workplaces, teams and events.
- **Franchise program** — Site selection, training, operations, marketing and technology support for single- and multi-unit cafe operators.

## Achievements

- Reached 1,000 cafes in 2021, 1,500 in 2024 and 1,700 in April 2026.
- Reported 13 consecutive years of positive same-store sales through 2024.
- Opened 165 cafes in 2025 and ended the year above 1,600 locations.
- Surpassed $1.5 billion in systemwide sales in 2025.
- Built a loyalty program of roughly 12 million members by 2026.
- Ranked first in Entrepreneur's Smoothies/Juices category for six consecutive years through 2026.
- Raised more than $4 million with No Kid Hungry as reported in the charity's 2024 annual report.

## Latest updates

- **2026-07** — Introduced the limited-time Tiki Torch Wrap, continuing the strategy of using seasonal launches to expand food interest.
- **2026-06** — Announced a forthcoming cafe at Fort Hood, extending the brand's non-traditional location strategy onto another U.S. military installation.
- **2026-06** — Launched a Moana-inspired How Far You'll Mango Smoothie through a Disney collaboration.
- **2026-05** — Completed a $270 million whole-business securitization issuance, including subordinated notes.
- **2026-04** — Opened its 1,700th cafe and reported a development pipeline of more than 900 signed commitments.
- **2025-11** — Selected Fallon as creative agency of record.
- **2025-08** — Promoted a higher-protein breakfast lineup and standardized longer weekend operating hours at participating cafes.

## Links

- Website: https://tropicalsmoothiecafe.com
- LinkedIn: https://www.linkedin.com/company/tropical-smoothie-cafe
- Twitter/X: https://twitter.com/TSmoothieCafe
- YouTube: https://www.youtube.com/@TSCOfficial
- Instagram: https://www.instagram.com/tropicalsmoothiecafe/
- Facebook: https://www.facebook.com/tropicalsmoothiecafe
- TikTok: https://www.tiktok.com/@tropicalsmoothiecafe

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Profile page: https://yespress.io/tropical-smoothie-cafe
Published by YesPress — https://yespress.io
Last updated: 2026-08-13