# TRLab

> TRLab is an art-and-technology company that fuses Web3 tools with fine-art expertise to reinvent how people learn about, experience, and collect art. Co-founded in 2021 by Christie's non-executive Deputy Chairman Xin Li-Cohen and CEO Audrey Ou, the platform builds education-driven, interactive collecting journeys with major artists, estates and institutions - including the Calder Foundation, the Chris Burden Estate, Cai Guo-Qiang, Vogue and digital-art organization Rhizome. It has raised roughly $9.2M total, and more recently has begun extending its creative IP into lifestyle goods and immersive experiences.

- **Founded:** 2021
- **Headquarters:** Hong Kong / New York, United States
- **Founders:** Audrey Ou (Co-Founder & CEO), Xin Li-Cohen (Co-Founder & Chairwoman)
- **Team size:** ~12 employees
- **Products:** Interactive collecting journeys, The Calder Question, Beyond Limits / Xanadu, SEED (with Rhizome), Vogue Meta-Ocean
- **Notable:** Raised ~$9.2M total including a $5M seed round (2023) led by Hivemind Capital and OKX Ventures., 'Your Daytime Fireworks' with Cai Guo-Qiang shortlisted for a 2022 Lumen Prize., Calder Question drew participants from 60+ countries.

## Products & services

- **Interactive collecting journeys** — Multi-chapter, education-driven digital experiences that teach the story behind an artist or artwork, culminating in the opportunity to collect limited-edition NFTs.
- **The Calder Question** — A multi-chapter partnership with the Calder Foundation gamifying the art history of Alexander Calder; participants from 60+ countries earned official limited-edition NFTs.
- **Beyond Limits / Xanadu** — A collaboration with the Chris Burden Estate to realize Burden's unbuilt magnum opus 'Xanadu' as a digital sculpture, free from the physical and permitting limits he faced.
- **SEED (with Rhizome)** — A blockchain-based storytelling series tracing the history of generative art with digital-art preservation organization Rhizome; launched with a sold-out drop.
- **Vogue Meta-Ocean** — The first digital art collection curated by Vogue editors worldwide, launched as an interactive collecting experience.
- **Your Daytime Fireworks** — An online collecting journey with contemporary artist Cai Guo-Qiang, shortlisted for a 2022 Lumen Prize.
- **TRLab Shop / lifestyle goods** — A newer direction extending creative IP into collectible lifestyle objects and immersive exhibitions, positioning TRLab as a tastemaker collective.

## Achievements

- Raised ~$9.2M total including a $5M seed round (2023) led by Hivemind Capital and OKX Ventures.
- 'Your Daytime Fireworks' with Cai Guo-Qiang shortlisted for a 2022 Lumen Prize.
- Calder Question drew participants from 60+ countries.
- SEED with Rhizome launched with a sold-out drop.
- Co-founder Audrey Ou named to Forbes 30 Under 30 (2023), Apollo 40 Under 40 Asia Pacific and Tatler Asia Gen.T (2022).

## Latest updates

- **2023-09** — Announced US$5M seed round led by Hivemind Capital and OKX Ventures.
- **2023-07** — Launched SEED with Rhizome, a sold-out blockchain series on the history of generative art.
- **2024-01** — Continued the multi-chapter Calder Foundation partnership into 2024.
- **2025-01** — Extended brand into lifestyle goods and immersive experiences via TRLab Shop, repositioning as a tastemaker collective.

## Links

- Website: https://trlab.com
- LinkedIn: https://www.linkedin.com/company/tr-lab
- Twitter/X: https://twitter.com/trlab_
- YouTube: https://www.youtube.com/@trlab
- Instagram: https://www.instagram.com/trlab

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Profile page: https://yespress.io/trlab
Published by YesPress — https://yespress.io
Last updated: 2026-07-02