# Tript Singh Lamba

> Tript Singh Lamba is the founder and CEO of ProductNow, an enterprise AI company based in Palo Alto. His career spans Microsoft, Google and Expedia, where he became SVP of Consumer Product in 2022. ProductNow announced a $6 million seed round in July 2025 after he built its early product with an intern. He has also announced a BrainPOP board advisory role and writes publicly about product leadership, organizational memory and learning.

- **Role:** Founder & CEO at ProductNow
- **Organizations:** ProductNow, Microsoft, Google, Expedia Group, BrainPOP, Sierra Ventures
- **Education:** BE, Computer Engineering, University of Mumbai, MS, Computer Science, Stony Brook University, Executive education in fintech, University of California, Berkeley, Innovative Product Leadership executive program, Stanford University Graduate School of Business, Preparing to be a Corporate Director certificate, Harvard Business School
- **Known for:** Built ProductNow’s early product as a solo developer assisted by an intern., ProductNow announced a $6 million seed round led by Sierra Ventures with Parameter Ventures and individual operators participating., Helped launch Bing and worked on early Microsoft Messenger and Azure-related technology.

## Career timeline

- **Before Google** — Worked at Microsoft on early Messenger, Bing and Azure-related platforms; exact employment dates not verified.
- **Before 2022** — Worked at Google, co-founded its Ads AI personalization team and led YouTube Ads product work.
- **2022** — Joined Expedia Group as SVP of Consumer Product, Expedia Product & Technology.
- **2024** — Announced a board advisory role at BrainPOP and completed Stanford executive product leadership education.
- **2025** — Was executive-in-residence at Sierra Ventures for two months while exploring startup ideas; founded ProductNow, which announced a $6 million seed round on July 15.
- **2026** — Participated in the Mayfield AI Pathfinders community and described teaching a session in Stanford’s CPO program.

## Achievements

- Built ProductNow’s early product as a solo developer assisted by an intern.
- ProductNow announced a $6 million seed round led by Sierra Ventures with Parameter Ventures and individual operators participating.
- Helped launch Bing and worked on early Microsoft Messenger and Azure-related technology.
- Co-founded Google’s Ads AI personalization team and led YouTube Ads product work.
- Appointed SVP of Consumer Product at Expedia Group in 2022.
- Announced a BrainPOP board advisory appointment in August 2024.

## Latest updates

- **2026-10** — ProductNow’s live website describes the company as a context engine for enterprise AI, reconciling information across organizational systems; observed October 16, rather than a dated launch announcement.
- **2026-08** — In an August 30 LinkedIn post, Lamba described teaching a Stanford CPO-program session about career chapters and learning.
- **2026-02** — Mayfield listed Lamba among quick-fire presenters at its AI Pathfinders community gathering.
- **2025-09** — Featured speaker at The Product Folks and CleverTap’s September 4 virtual session on building agentic AI products.
- **2025-07** — ProductNow announced a $6 million seed round on July 15.

## Links

- Website: https://productnow.ai/
- LinkedIn: https://www.linkedin.com/in/tript/

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Profile page: https://yespress.io/tript-singh-lamba
Published by YesPress — https://yespress.io
Last updated: 2026-10-16