# Tript Singh Lamba

> Tript Singh Lamba is the founder and CEO of ProductNow, an AI-native operating system for product teams that he built largely as a solo developer (with one intern) before raising a $6M seed round led by Sierra Ventures in July 2025. Over two decades he built flagship platforms at Microsoft, Google, and Expedia - helping launch Bing and the early core of Microsoft Messenger and Azure, co-founding Google's Ads AI personalization team, leading YouTube Ads through hypergrowth, and serving as SVP of Consumer Product at Expedia. His thesis: with AI accelerating engineering, the real bottleneck is no longer code but turning strategy into execution.

- **Role:** Founder & CEO at ProductNow
- **Organizations:** ProductNow, Expedia Group, Google, Microsoft, YouTube
- **Nationality:** American
- **Education:** University of California, Berkeley
- **Known for:** Helped launch Microsoft Bing and contributed to the early core of Microsoft Messenger and Azure, Co-founded Google's Ads AI personalization team, Led YouTube Ad Monetization and User Personalization through hypergrowth

## Career timeline

- **2000s** — At Microsoft, helped launch Bing and worked on the early core of Microsoft Messenger and Azure; led a product group covering connectivity and a two-sided marketplace
- **2010s** — At Google, co-founded the Ads AI personalization team and became head of Product for YouTube Ad Monetization and User Personalization, leading YouTube Ads through hypergrowth
- **2022** — Joined Expedia Group as SVP of Consumer Product, Expedia Product & Technology, overseeing all traveler experience and consumer product lines
- **2025** — Founded ProductNow, building it largely as a solo developer with one intern
- **2025-07** — ProductNow raised a $6M seed round led by Sierra Ventures with Parameter Ventures and senior cloud/consumer/AI operators

## Achievements

- Helped launch Microsoft Bing and contributed to the early core of Microsoft Messenger and Azure
- Co-founded Google's Ads AI personalization team
- Led YouTube Ad Monetization and User Personalization through hypergrowth
- Served as SVP of Consumer Product at Expedia, driving an AI-first transformation of the consumer product
- Built ProductNow largely solo (plus an intern) and raised a $6M seed round led by Sierra Ventures

## Latest updates

- **2025-07** — ProductNow emerged with a $6M seed round led by Sierra Ventures to launch its AI-native stack for product teams.

## Links

- Website: https://productnow.ai
- LinkedIn: https://www.linkedin.com/in/tript
- Twitter/X: https://x.com/tript_singh
- YouTube: https://www.youtube.com/channel/UCyTa6J3vtyA9XXht7RjkHkg
- Instagram: https://www.instagram.com/tript_singh/
- Facebook: https://www.facebook.com/tript/

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Profile page: https://yespress.io/tript-lamba
Published by YesPress — https://yespress.io
Last updated: 2026-06-21