# TripleLift

> TripleLift is a New York advertising-technology company that operates a creative supply-side platform, connecting advertisers and agencies with publisher inventory across the open web, online video, connected TV and retail media. Its differentiator is creative technology at the point of supply: it reshapes standard brand assets into native and high-impact formats, combines them with audience and contextual data, and measures results while helping publishers monetize inventory. The company was founded in 2012, acquired by Vista Equity Partners at a reported $1.4 billion valuation in 2021, and now describes its next phase as orchestration through TL Spark and the TL Direct self-service platform.

- **Founded:** 2012
- **Headquarters:** New York City, United States
- **Founders:** Eric Berry (Co-founder and former CEO), Ari Lewine (Co-founder and former Chief Strategy Officer), Shaun Zacharia (Co-founder and former President)
- **Team size:** Approximately 440 employees according to the supplied company-data record; TripleLift is privately held and does not publish a live audited headcount.
- **Products:** Native advertising, Online video and display, Connected TV, TripleLift Audiences, Adaptive Commerce and retail media
- **Notable:** Reached a reported $1.4 billion valuation in Vista Equity Partners' 2021 majority acquisition after raising roughly $16 million in venture equity., Appeared on the Inc. 5000 list for three consecutive years through 2019, ranking No. 562 in 2019., Acquired Swiss first-party data platform 1plusX in 2022 to build privacy-conscious audience products.

## Products & services

- **Native advertising** — In-feed and high-impact formats that adapt brand assets to the look, feel and behavior of publisher environments.
- **Online video and display** — Programmatic supply and creative formats for instream video, display, branded video and interactive units across the open web.
- **Connected TV** — CTV Spots, Enhanced Spots, In-Show formats and programmatic Pause Ads, supported by scene detection, curation and measurement options.
- **TripleLift Audiences** — Cross-site audience targeting built from publisher first-party data and contextual signals without depending on cross-site identifiers.
- **Adaptive Commerce and retail media** — Offsite retail-media formats that combine commerce signals, responsive product creative, premium publisher inventory and sales measurement.
- **TL Spark** — An intelligence layer that coordinates curation, creative, audiences, measurement and optimization around campaign outcomes.
- **TL Direct** — A self-service platform for buyers, sellers and curators to build and activate programmatic deals across web, mobile and CTV.

## Achievements

- Reached a reported $1.4 billion valuation in Vista Equity Partners' 2021 majority acquisition after raising roughly $16 million in venture equity.
- Appeared on the Inc. 5000 list for three consecutive years through 2019, ranking No. 562 in 2019.
- Acquired Swiss first-party data platform 1plusX in 2022 to build privacy-conscious audience products.
- Launched TripleLift Audiences in 2024 as a cross-site targeting product designed not to require cross-site identifiers.
- Expanded into 15 international markets and opened a Paris office during 2025.
- Describes itself as the largest certified minority-owned supply-side platform.
- Launched TL Spark and made TL Direct generally available in 2026.
- Reported a curation network of more than 5,000 publishers in 2026.

## Latest updates

- **2026-07** — TripleLift published Prime Day results and new guidance around offsite commerce media.
- **2026-06** — TL Direct became generally available as a self-service deal-orchestration platform across web, mobile and CTV.
- **2026-06** — The company released new retail-media and CTV case studies, including results for Pause Ads, Social to CTV and Product Spotlight formats.
- **2026-05** — Timothy Jasionowski joined as Chief Product and Technology Officer and Benjamin Felix joined the leadership team as Chief Marketing Officer.
- **2026-04** — TripleLift launched TL Spark, an intelligence layer connecting supply, creative, audiences, measurement and optimization.
- **2025-12** — TripleLift reported expansion into 15 international markets, a Paris office and increased focus on CTV, retail media and addressability.
- **2025-09** — Yahoo DSP added access to TripleLift native, retail-media and high-impact CTV formats.
- **2025-02** — Dave Helmreich became chief executive officer.

## Links

- Website: https://triplelift.com/
- LinkedIn: https://www.linkedin.com/company/triplelift/
- Twitter/X: https://x.com/TripleLiftHQ
- YouTube: https://www.youtube.com/channel/UCHFcDTmp1-008hATl16JWxw
- Instagram: https://www.instagram.com/triplelifthq/
- Facebook: https://www.facebook.com/TripleLiftHQ/

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Profile page: https://yespress.io/triplelift
Published by YesPress — https://yespress.io
Last updated: 2026-08-14