# Triple Whale

> Triple Whale provides ecommerce and retail brands with a shared data platform, marketing measurement and AI tools. Its Moby operator analyzes business performance and can prepare or execute work across advertising, reporting, creative and landing pages under customer-defined permissions.

- **Founded:** 2021
- **Headquarters:** Columbus, United States
- **Founders:** AJ Orbach (Co-founder and CEO), Maxx Blank (Co-founder; originally COO), Ivan Chernykh (Co-founder and CTO)
- **Products:** Summary dashboard, Triple Pixel and attribution, Data Platform and Custom BI, Sonar, Compass
- **Notable:** Reported 1,400% year-over-year growth and more than 5,000 paying brands at its February 2023 Series B., September 2026 company figures: 65,000+ brands, 85+ countries, $71 billion in GMV and $25 billion in ad spend tracked over the preceding year., September 2026 company release reports more than 100,000 Moby automations and approximately one million conversations.

## Products & services

- **Summary dashboard** — Centralizes store, marketing and operational metrics in a shared reporting view.
- **Triple Pixel and attribution** — First-party tracking and multiple attribution models for evaluating customer journeys and campaign performance.
- **Data Platform and Custom BI** — Managed commerce data warehouse, dashboards, custom metrics and SQL analysis.
- **Sonar** — Data enrichment for retention flows and conversion signals sent to advertising platforms.
- **Compass** — Combines multi-touch attribution, marketing mix modeling, incrementality tests and marketing data science support.
- **Moby 2** — AI commerce operator using connected data and business context to analyze, create and perform approved work. General availability announced May 19, 2026.
- **Moby Automations and Actions** — Scheduled workflows and governed changes across connected advertising accounts and other systems.
- **Moby Creative Studio and Landing Pages** — Tools for generating and refining creative and building Shopify-native landing pages.
- **AI Visibility** — Tracks how brands appear in AI search; expanded through the Anteater acquisition.

## Achievements

- Reported 1,400% year-over-year growth and more than 5,000 paying brands at its February 2023 Series B.
- September 2026 company figures: 65,000+ brands, 85+ countries, $71 billion in GMV and $25 billion in ad spend tracked over the preceding year.
- September 2026 company release reports more than 100,000 Moby automations and approximately one million conversations.
- Completed its first company acquisition, Anteater, in January 2026.

## Latest updates

- **2026-01** — Acquired Anteater to add AI-search visibility intelligence; the announcement did not disclose the purchase price.
- **2026-05** — Announced general availability of Moby 2 on May 19.
- **2026-06** — Launched Moby Automations on June 11 and appointed former Facebook VP of Ads Rob Goldman to lead the product advisory board.
- **2026-09** — Introduced a new identity developed with Mucho and reported 65,000+ brands.
- **2026-09** — Product updates include Tapcart and Kimonix integrations, retail measurement in Compass and additional frontier models in Moby.

## Links

- Website: https://www.triplewhale.com
- LinkedIn: https://www.linkedin.com/company/triple-whale
- Twitter/X: https://x.com/triplewhale
- GitHub: https://github.com/Triple-Whale
- YouTube: https://www.youtube.com/@TripleWhale
- Instagram: https://www.instagram.com/trytriplewhale/
- Facebook: https://www.facebook.com/trytriplewhale

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Profile page: https://yespress.io/triple-whale
Published by YesPress — https://yespress.io
Last updated: 2026-10-24