# Tripadvisor

> Tripadvisor is a public travel guidance and marketplace company that turns a vast archive of traveler reviews, ratings, photos and listing data into tools for deciding where to stay, what to do and where to eat. Its group spans the Tripadvisor discovery platform, Viator's tours and activities marketplace, Bókun's operator software and, pending a planned $700 million sale to American Express announced in June 2026, TheFork's European restaurant marketplace. The business earns transaction commissions, hotel referral fees, advertising and software or subscription revenue, while shifting its center of gravity from search-dependent travel media toward bookable experiences and AI-assisted planning.

- **Founded:** 2000
- **Headquarters:** Needham, United States
- **Founders:** Stephen Kaufer (Co-founder and former CEO), Langley Steinert (Co-founder), Nick Shanny (Co-founder), Thomas Palka (Co-founder)
- **Team size:** Approximately 2,909 employees at the end of 2025; a restructuring announced in November 2025 targeted a roughly 20% reduction across Brand Tripadvisor, corporate functions and Viator during 2026.
- **Products:** Tripadvisor travel guidance platform, Viator, TheFork, Trips and AI-powered trip planning, Bókun
- **Notable:** Reached more than one billion reviews and opinions in 2022., Hosts content covering more than nine million destinations, points of interest, experiences, accommodations, restaurants, airlines and cruises., Merchandised more than 425,000 experiences from over 70,000 operators globally by the end of 2025.

## Products & services

- **Tripadvisor travel guidance platform** — Website and mobile apps for researching destinations, accommodations, restaurants, attractions and experiences through reviews, ratings, photos, price comparison and planning tools.
- **Viator** — A global two-sided marketplace for tours, activities and attractions, with inventory also merchandised through Tripadvisor.
- **TheFork** — A European restaurant reservation marketplace and restaurant management software business; Tripadvisor agreed in June 2026 to sell it to American Express for $700 million, subject to the transaction process and approvals.
- **Trips and AI-powered trip planning** — Tools for saving, organizing, sharing and generating personalized itineraries using Tripadvisor's traveler content and generative AI.
- **Bókun** — Booking and channel-management software that helps tour and activity operators manage inventory and distribution.
- **Tripadvisor for Business** — Advertising, sponsored placement, reputation and demand-generation products for hotels, restaurants, destinations and other travel businesses.
- **Travelers' Choice** — Annual recognition programs that rank destinations, hotels, restaurants, attractions and experiences using traveler review and rating data.

## Achievements

- Reached more than one billion reviews and opinions in 2022.
- Hosts content covering more than nine million destinations, points of interest, experiences, accommodations, restaurants, airlines and cruises.
- Merchandised more than 425,000 experiences from over 70,000 operators globally by the end of 2025.
- Generated record company revenue of $1.891 billion in 2025.
- Marketplace offerings grew to roughly 60% of 2025 consolidated revenue and 35% of adjusted EBITDA.
- Completed its spin-off from Expedia and began independent Nasdaq trading under TRIP in December 2011.
- Simplified its capital structure to one class of shares with no controlling stockholder in April 2025.
- Marked its 25th anniversary in 2025 with all-time Travelers' Choice lists.

## Latest updates

- **2026-06** — Announced an agreement to sell TheFork to American Express for $700 million, highlighting a tighter strategic focus on experiences.
- **2026-06** — Released new traveler and operator tools for experiences, including AI recommendations, an AI listing builder and real-time pricing and availability synchronization.
- **2026-04** — Expanded Tripadvisor and Viator distribution into Claude and described partnerships across OpenAI, Perplexity, Microsoft, Amazon and Anthropic.
- **2026-03** — Reached a cooperation agreement with Starboard Value and added independent directors to the board.
- **2026-02** — Reported record 2025 revenue of $1.891 billion and reframed reporting around Experiences, Hotels and Other, and TheFork.
- **2025-11** — Announced a simplified operating model combining Viator and Tripadvisor experiences operations, alongside an $85 million annualized gross cost-savings program.
- **2025-04** — Closed the Liberty TripAdvisor merger, retired a large block of shares and converted to a Nevada corporation with a single share class.

## Links

- Website: https://www.tripadvisor.com/
- LinkedIn: https://www.linkedin.com/company/tripadvisor
- Twitter/X: https://x.com/Tripadvisor
- GitHub: https://github.com/tripadvisor
- YouTube: https://www.youtube.com/user/TripAdvisor
- Instagram: https://www.instagram.com/tripadvisor/
- Facebook: https://www.facebook.com/Tripadvisor/
- TikTok: https://www.tiktok.com/@tripadvisor

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Profile page: https://yespress.io/tripadvisor
Published by YesPress — https://yespress.io
Last updated: 2026-08-12