# Tricia Mahoney

> Tricia Mahoney is the Chief Marketing Officer of Twisted X Global Brands, the Decatur, Texas footwear maker behind Twisted X, Twisted X Work, Black Star, CellSole and Wrangler Footwear. With more than three decades in marketing spanning agency and client roles, high-tech and western lifestyle, she is the only female member of the company's C-suite. Since joining in 2019 she has led the launches of collections such as Black Star, Zero-X, Tech X and Wrangler, earned more than 100 industry awards, and built a retailer-first brand strategy. She is also a two-time published author whose third manuscript, Trust the Path, is in development as a book and screenplay.

- **Role:** Chief Marketing Officer at Twisted X Global Brands
- **Organizations:** Twisted X Global Brands, Trust the Path, Mr. Cooper, TM Advertising, Leo Burnett, CMGI
- **Nationality:** American
- **Education:** Bachelor's degree in Business Management
- **Known for:** Only female member of the Twisted X Global Brands C-suite leadership team, Led the successful launches of Black Star, Zero-X, Tech X and Wrangler Footwear collections, Earned 100+ awards for corporate excellence, marketing and creative innovation during her tenure

## Career timeline

- **1990s** — Began career in marketing, creative direction and advertising
- **2000s** — Worked in high-tech marketing, including roles connected to Leo Burnett and CMGI
- **—** — Founded her own style and inspiration companies, handling product development, manufacturing, marketing and operations
- **—** — Served agency-side at TM Advertising and client-side at Mr. Cooper
- **2019** — Joined Twisted X Global Brands as Chief Marketing Officer
- **2019-2025** — Led launches of Black Star, Zero-X, Tech X and Wrangler Footwear collections
- **2024** — Completed her third book, Trust the Path, and began developing a companion screenplay

## Achievements

- Only female member of the Twisted X Global Brands C-suite leadership team
- Led the successful launches of Black Star, Zero-X, Tech X and Wrangler Footwear collections
- Earned 100+ awards for corporate excellence, marketing and creative innovation during her tenure
- AAF 'Shining Star' honoree
- Named to Women We Admire's Top 50 Women Leaders in Consumer Products & Retail
- PR News Top Women honoree
- Stevie Award for Most Innovative Woman of the Year
- American Marketing Association CMO of the Year finalist
- Two-time published author with a completed third manuscript, Trust the Path

## Latest updates

- **2025-10** — Featured on the Performance Marketing Spotlight podcast (Ep. 53) discussing building three footwear brands and a retailer-first strategy.
- **2025-02** — Shared marketing strategy, brand consistency and career advice in a feature with The CMO Network.
- **2024-12** — Appeared on the Mission Driven podcast discussing philanthropy, sustainability and service at Twisted X.
- **2024-08** — Featured in PR's Top Pros Talk on strategies for building and scaling brands.

## Links

- Website: https://triciamahoney.com/
- LinkedIn: https://www.linkedin.com/in/triciamahoney/

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Profile page: https://yespress.io/tricia-mahoney
Published by YesPress — https://yespress.io
Last updated: 2026-07-25