# Tricia Barrett

> Tricia Barrett is the Buffalo-born chief executive officer of Crowley Webb and president of its Praxis patient-recruitment division. After early advertising roles in Cleveland and Rochester, she joined Crowley Webb in 2003, helped turn the acquisition of former client Praxis into a growth engine, and guided the agency toward a blend of creative work and data analytics. She became the agency's first female CEO in 2023 and received AAF Buffalo's Levy-Osborn Award in 2025.

- **Role:** Chief Executive Officer at Crowley Webb; President of Praxis
- **Organizations:** Crowley Webb, Praxis, United Way of Buffalo & Erie County, Buffalo Prep, Buffalo Niagara Partnership, Hauptman-Woodward Medical Research Institute, Leadership Buffalo
- **From:** Buffalo, United States
- **Education:** Communications; oceanography minor, John Carroll University, High school diploma, Williamsville South High School
- **Known for:** First female CEO in Crowley Webb's history., Youngest person at the time to join Crowley Webb's management team, in 2008., Helped build Praxis after Crowley Webb's 2010 acquisition and broadened the agency's analytics, UX, video, digital, and public-relations capabilities.

## Career timeline

- **2000-2003** — Began her advertising career with The Wolf Group in Cleveland, later moving to its Rochester office and working on accounts including Wegmans and St. John Fisher.
- **2003** — Joined Crowley Webb in Buffalo as an account supervisor and began working with the startup patient-recruitment company Praxis.
- **2008** — Promoted to vice president of operations and became the youngest person then named to Crowley Webb's management team.
- **2010** — Took operational leadership of Praxis after Crowley Webb acquired the former client.
- **2016** — Named senior vice president and expanded her focus to include Crowley Webb's account-service department.
- **2019** — Became a shareholder in Crowley Webb.
- **2021** — Named chief operating officer after taking a prominent people-leadership role through the pandemic period.
- **2023** — Became Crowley Webb's first female chief executive officer and only the second person to hold the CEO role.
- **2025** — Received AAF Buffalo's Levy-Osborn Award for a distinguished record of achievement in Western New York advertising.
- **2026** — Led Crowley Webb into its 40th anniversary year while emphasizing growth, experimentation, and the agency's founding principles.

## Achievements

- First female CEO in Crowley Webb's history.
- Youngest person at the time to join Crowley Webb's management team, in 2008.
- Helped build Praxis after Crowley Webb's 2010 acquisition and broadened the agency's analytics, UX, video, digital, and public-relations capabilities.
- Received AAF Buffalo's 2025 Levy-Osborn Award.
- Received a Buffalo Business First C-Level Executives Award in 2024.
- Ranked No. 67 on Buffalo Business First's 2024 Power 200 Women list after rising nearly 100 places from 2023.
- Named repeatedly to Buffalo Business First's Power 200 Women and Power 250 lists.

## Latest updates

- **2026-07** — Reflected on 23 years at Crowley Webb as the agency marked its 40th anniversary, emphasizing teamwork, substance, curiosity, calculated risk, and Buffalo-scale ambition.
- **2026-06** — Crowley Webb announced that Barrett was again included in Buffalo Business First's Power 200 Women list.
- **2025-11** — Appeared on the Empire State Entrepreneurs podcast for an extended discussion of her Buffalo upbringing, career, Praxis, community work, and plans for the agency.
- **2025-08** — Represented Crowley Webb at the AMIN Global Conference in London alongside chief creative officer Matt Low.
- **2025-03** — Received AAF Buffalo's Levy-Osborn Award at the 2025 advertising awards show.

## Links

- Website: https://www.crowleywebb.com/
- LinkedIn: https://www.linkedin.com/in/tbarrett26/
- Twitter/X: https://twitter.com/crowleywebb
- Facebook: https://www.facebook.com/CrowleyWebb/

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Profile page: https://yespress.io/tricia-barrett
Published by YesPress — https://yespress.io
Last updated: 2026-09-22