# TREW Marketing

> TREW Marketing is an Austin-based B2B agency built for companies whose products demand more explanation than promotion. Founded in 2008 by former National Instruments marketers Wendy Covey and Rebecca Geier, it combines positioning, technical content, websites, product launches, and HubSpot work with original research on how engineers buy. Its central wager is that a skeptical technical buyer can be won, but only after the marketing survives contact with the engineers inside the client company.

- **Founded:** 2008
- **Headquarters:** Austin, United States
- **Founders:** Wendy Covey (CEO and Co-Founder), Rebecca Geier (Co-Founder)
- **Team size:** 22 employees in the supplied company record.
- **Products:** Marketing strategy, Brand marketing, Technical content marketing, Marketing automation, Website strategy and redesign
- **Notable:** Founded in Austin in 2008 and has since served hundreds of technical-company engagements., Built the annual State of Marketing to Engineers research franchise with GlobalSpec, now in its ninth year in 2026 and recently produced with Elektor., Helped Vertech increase first-year website traffic by 33% and inbound leads by more than 200%, according to TREW's case study.

## Products & services

- **Marketing strategy** — Annual planning, marketing audits, campaign planning, and product-launch strategy built through collaborative discovery and KPI setting.
- **Brand marketing** — Positioning and messaging, audience-specific messaging, rebrands, and post-acquisition brand integration for technical companies.
- **Technical content marketing** — Content strategy, editorial calendars, technical writing, publishing, promotion, and performance analysis using interviews with client subject-matter experts.
- **Marketing automation** — HubSpot onboarding, training, audits, optimization, lead scoring, workflows, and CRM or ERP integrations.
- **Website strategy and redesign** — Site architecture, technical web content, design and CMS planning, rebuilds, and continuous conversion and usability improvements.
- **Speaking, workshops, and training** — Research-led talks and workshops for industrial and technical marketers, plus a six-week technical content writing course.

## Achievements

- Founded in Austin in 2008 and has since served hundreds of technical-company engagements.
- Built the annual State of Marketing to Engineers research franchise with GlobalSpec, now in its ninth year in 2026 and recently produced with Elektor.
- Helped Vertech increase first-year website traffic by 33% and inbound leads by more than 200%, according to TREW's case study.
- Helped Silex Technology's redesigned global site produce a 50% increase in inbound leads and a 63% increase in new web-generated contacts in its first year.
- Led the integration of three businesses into Genuen, including a new identity and a 200-plus-page HubSpot website.
- Wendy Covey published Content Marketing, Engineered in 2020 and hosts a podcast of the same name.
- The company and its leadership list recognition from the Wall Street Journal, B2B Magazine, the Austin American Marketing Association, and the Association of Marketing and Communication Professionals.

## Latest updates

- **2026-09** — Published an update on what is working on LinkedIn for industrial marketers.
- **2026-08** — Released guidance on planning smarter 2026 and 2027 trade-show programs.
- **2026** — Released the ninth annual State of Marketing to Engineers research with GlobalSpec and Elektor; the study reports that technical buyers complete 62% of the buying process online before speaking with sales.
- **2026** — Expanded its public process page with engagement ranges, fit criteria, and the practical time clients should expect to contribute.

## Links

- Website: https://www.trewmarketing.com/
- LinkedIn: https://www.linkedin.com/company/trew-marketing
- Twitter/X: https://twitter.com/TrewMarketing
- YouTube: https://www.youtube.com/channel/UCBqVji94sPTQ5d4NBts1oUw
- Facebook: https://facebook.com/pages/TREW-Marketing/114699628563209

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Profile page: https://yespress.io/trew-marketing
Published by YesPress — https://yespress.io
Last updated: 2026-09-19