# Trevor Larson

> Trevor Larson is the co-founder and CEO of Nectar, an employee recognition and employee experience software company. Raised in Mesa, Arizona, he built a mobile car-detailing business, worked in sales at Qualtrics, and helped develop the perks venture PerkNow before its shift toward recognition. He studied business management at Utah Valley University.

- **Role:** Co-founder and CEO at Nectar
- **Organizations:** Nectar, PerkNow, Fresh Finish, Qualtrics, Utah Valley University
- **Education:** Bachelor’s degree in business management, Utah Valley University
- **Known for:** Co-founded Nectar with Andrew Hollis and Jackson Horne., Won a UVU student startup competition; Larson’s account puts the prize at $4,000., Led Nectar through the announced $40 million committed Series B in April 2024.

## Career timeline

- **Before Nectar** — Built mobile car-detailing business Fresh Finish and served employees of Utah technology companies.
- **Before Nectar** — Worked in an entry-level sales role at Qualtrics.
- **2018** — UVU profiled his student venture PerkNow, reporting six-figure revenue before his graduation.
- **2019** — Described Nectar as a self-service employee recognition and feedback platform in a November interview.
- **2020** — A 2026 founders interview dates the company’s recognition-and-rewards relaunch to 2020.
- **2024** — Nectar announced $40 million in committed Series B funding with PeakSpan Capital and ranked No. 87 on the Inc. 5000.
- **2025** — Nectar ranked No. 1 on the Utah 100 and No. 599 on the Inc. 5000; Larson appeared in BusinessQ’s 40 Under 40.
- **2026** — Publicly discussed a broader employee-experience platform and announced Nectar One.

## Achievements

- Co-founded Nectar with Andrew Hollis and Jackson Horne.
- Won a UVU student startup competition; Larson’s account puts the prize at $4,000.
- Led Nectar through the announced $40 million committed Series B in April 2024.
- Nectar placed No. 87 on the 2024 Inc. 5000 and No. 599 in 2025.
- Nectar ranked first on the 2025 MountainWest Capital Network Utah 100.
- Included in BusinessQ’s 2025 40 Under 40.

## Latest updates

- **2026-08** — LinkedIn lists his article “Stop Running the Employee Experience With 6 Separate Tools,” dated August 21, 2026.
- **2026-06** — Featured in a MountainWest Capital Network founders compilation discussing Utah’s software talent.
- **2026-01** — Appeared with Andrew Hollis on the Winners’ Circle podcast to discuss Nectar’s origins and wider culture-suite ambition.

## Links

- Website: https://nectarhr.com/
- LinkedIn: https://www.linkedin.com/in/trevordegnlarson
- Twitter/X: https://twitter.com/trevordlarson

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Profile page: https://yespress.io/trevor-larson
Published by YesPress — https://yespress.io
Last updated: 2026-10-25