# Treasury

> Treasury is a San Francisco startup building a registry and discovery system for the world's most valuable spatial assets - architecture, film sets, real estate, monuments, experiential art and nature scans. Co-founded with Zaha Hadid Architects and Spaceform, it protects and distributes the work of spatial creators in the age of spatial computing and generative AI, letting builders license premium 3D environments while letting creators fingerprint their work, track licensed use, and get paid for the 'design DNA' that trains the next generation of AI.

- **Founded:** 2022
- **Headquarters:** San Francisco, United States
- **Founders:** John Manoochehri (CEO & Founder)
- **Team size:** ~24 employees
- **Products:** Treasury Registry, Discovery Engine (for builders), Design DNA / Fingerprinting
- **Notable:** Convinced Zaha Hadid Architects and Spaceform to co-found the company., Raised $2.6M from investors including Google's Gradient Ventures, FJ Labs and Maveron., Pioneered spatial-asset fingerprinting and 'design DNA' concepts for licensed AI training.

## Products & services

- **Treasury Registry** — A registry and discovery system cataloguing the world's most valuable spatial assets - architectural design, film scenes and sets, real estate, world monuments, experiential art and nature scans.
- **Discovery Engine (for builders)** — A private discovery engine, available on request at treasury.space/builder, that lets builders of digital environments and spatial computing applications find and license premium spatial assets directly from creators.
- **Design DNA / Fingerprinting** — Techniques developed with Zaha Hadid Architects to fingerprint spatial assets, monitor licensed use, and harness 'design DNA' to enable licensed, IP-respecting AI training.

## Achievements

- Convinced Zaha Hadid Architects and Spaceform to co-found the company.
- Raised $2.6M from investors including Google's Gradient Ventures, FJ Labs and Maveron.
- Pioneered spatial-asset fingerprinting and 'design DNA' concepts for licensed AI training.
- Built partnerships and panels with top-tier architecture firms (ZHA, Heatherwick Studio, UNStudio).

## Latest updates

- **2024-01** — Treasury and Zaha Hadid Architects publicly launched a creator- and quality-focused spatial asset platform, unveiling spatial fingerprinting and 'design DNA' for licensed AI use.
- **2022-01** — Company founded in San Francisco by John Manoochehri, co-founded with Zaha Hadid Architects and Spaceform.

## Links

- Website: https://treasury.space
- LinkedIn: https://www.linkedin.com/company/treasuryproject
- Twitter/X: https://x.com/treasury_space

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Profile page: https://yespress.io/treasury
Published by YesPress — https://yespress.io
Last updated: 2026-07-02