# TravelClick

> TravelClick supplies hotel reservations, distribution, business intelligence, digital advertising, websites, and guest management technology. Acquired by Amadeus for $1.52 billion in 2018, its product lineage includes iHotelier, Demand360, and Agency360, now part of Amadeus Hospitality. Its commercial focus connects market demand with hotel marketing, booking conversion, and repeat visits.

- **Founded:** 1996
- **Headquarters:** New York, United States
- **Founders:** Richard W. Gray (Co-founder and former co-CEO; later chairman), Ray Cohen (Co-founder and former co-CEO)
- **Products:** iHotelier Central Reservations System, iHotelier Booking Engine, Demand360, Agency360, Rate360
- **Notable:** Acquired by Amadeus for USD 1.52 billion in 2018., Reported more than 25,000 customers across 176 countries at acquisition., Reported USD 373 million revenue and USD 86 million EBITDA for 2017.

## Products & services

- **iHotelier Central Reservations System** — Manages hotel rates, inventory, and reservations across direct and third-party distribution channels.
- **iHotelier Booking Engine** — Hotel website booking flow with offers, packages, and ancillary merchandising; Amadeus launched a redesigned integrated experience in 2022.
- **Demand360** — Forward-looking occupancy and demand intelligence built from participating hotels and competitive sets; current Amadeus material describes a 12-month view.
- **Agency360** — Travel-agency booking intelligence for prospecting and competitive performance analysis.
- **Rate360** — Legacy TravelClick rate-shopping and competitive pricing intelligence product.
- **Guest Management Solutions** — Guest profiles, marketing and transactional emails, personalization, loyalty, and repeat-visit tools.
- **Website Solutions** — Hotel website creation, management, booking integration, and hospitality search optimization.
- **Media Intelligence Platform** — Combined iHotelier, Demand360, and Rate360 inputs with campaign planning and optimization.
- **Digital, GDS, and Metasearch Advertising** — Hotel advertising across consumer search and display, travel-agent distribution systems, and hotel comparison channels.
- **Amadeus Advisor for Demand360** — June 2025 announcement of an Azure OpenAI-powered conversational interface for demand analysis; part of the current Amadeus portfolio.

## Achievements

- Acquired by Amadeus for USD 1.52 billion in 2018.
- Reported more than 25,000 customers across 176 countries at acquisition.
- Reported USD 373 million revenue and USD 86 million EBITDA for 2017.
- Handlery case study reported 25% higher direct booking conversion and 125% higher ancillary revenue with a new iHotelier booking engine versus the existing engine.
- The Magnolia Hotel case study reports 46% more unique package bookings and 8.9% higher direct booking conversions.

## Latest updates

- **2025-06** — Amadeus announced Advisor chat integration into Demand360 using Azure OpenAI, following the Agency360 rollout in 2024.
- **—** — The published Hotel Riverton 2026 IAC entry describes its March-December 2025 campaign using iHotelier, Guest Management Solutions, web, SEO, and media; precise publication month is unverified.

## Links

- Website: https://www.amadeus-hospitality.com/
- LinkedIn: https://www.linkedin.com/company/travelclick/
- Twitter/X: https://twitter.com/amadeushosp
- Facebook: https://www.facebook.com/amadeushosp/

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Profile page: https://yespress.io/travelclick
Published by YesPress — https://yespress.io
Last updated: 2026-10-02