# Trak Software

> Trak Software is a vertical SaaS platform for brands, agencies, sports properties and entertainment organizations that need to manage sponsorship contracts, inventory, activations, proof of performance and renewals without stitching together spreadsheets, inboxes and slide decks. Founded from Cameron Oliver's experience overseeing more than 3,000 partnership assets at Montana State, Trak now sells an end-to-end operating system for sponsorship work, with public annual pricing that starts at $5,000.

- **Founded:** 2015
- **Headquarters:** Boise, United States
- **Founders:** Cameron Oliver (CEO and Founder), Brandon O'Hara (CTO and Co-Founder), Ben Fjare (Co-Founder and Director of Marketing), Graham Ashe (Co-Founder)
- **Team size:** 14 employees in supplied company data; LinkedIn lists an 11-50 employee company-size band
- **Products:** Trak Sponsorship Management Platform, Automated Recaps and Reporting, Trak Mobile App, Integrations and Workflow Automation, AI-Assisted Platform Features
- **Notable:** Cameron Oliver's precursor spreadsheet system supported a reported 278% sponsorship revenue increase over three years at Montana State., Named the United Soccer League's official sponsorship management platform in 2018., Won the National Sports Forum Tech Tank in 2022.

## Products & services

- **Trak Sponsorship Management Platform** — Centralizes sponsorship opportunities, contracts, partners, assets, inventory, activations, approvals, tasks, financials, proof of performance, reporting and renewals.
- **Automated Recaps and Reporting** — Builds branded, mobile-friendly proof-of-performance recaps from activity, files, imagery and performance data collected during execution.
- **Trak Mobile App** — Lets field teams create and complete tasks, comment, upload files and proof photos, and check partnership completion from a phone.
- **Integrations and Workflow Automation** — Connects sponsorship data with CRMs, project-management systems and other data sources; public materials also describe Zapier connectivity.
- **AI-Assisted Platform Features** — Current plans include tiered AI credits alongside the full core feature set; detailed credit-consuming workflows are not publicly itemized on the pricing page.

## Achievements

- Cameron Oliver's precursor spreadsheet system supported a reported 278% sponsorship revenue increase over three years at Montana State.
- Named the United Soccer League's official sponsorship management platform in 2018.
- Won the National Sports Forum Tech Tank in 2022.
- Released a mobile app after more than a year of development in 2024.
- Selected by Coca-Cola for Tier 1 North American sponsorship management in 2024.
- Announced SOC compliance in December 2024.
- Public company materials report more than 5,000 brands, 1 million sponsorships and nearly 10,000 marketers on or represented in the platform.
- The 2026 customer survey reported an 8.4/10 average rating, +43.9 NPS, 90.9% positive ease-of-use feedback and 95.5% positive support satisfaction.

## Latest updates

- **2026-04** — Published a customer survey reporting an 8.4/10 average rating, +43.9 NPS and 95.5% positive satisfaction with support.
- **2026** — Published a Raiders case study describing daily data imports, more than 5,000 completed tasks and over 100,000 partner notifications.
- **2026** — Introduced transparent three-tier annual pricing with the full feature set and tiered AI credits.
- **2025-05** — Rolled out a new visual identity and positioned Trak as a broader platform spanning planning, approvals, reporting and measurement.
- **2024-12** — Announced SOC compliance following an independent audit process.
- **2024-10** — Announced that Coca-Cola selected Trak for Tier 1 sponsorship management in North America.
- **2024-09** — Released the Trak mobile app for field task management, comments, uploads, proof photos and completion tracking.

## Links

- Website: https://trak.io
- LinkedIn: https://www.linkedin.com/company/traksoftware
- Twitter/X: https://twitter.com/trak_io
- Facebook: https://www.facebook.com/traksoftware/

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Profile page: https://yespress.io/trak-software
Published by YesPress — https://yespress.io
Last updated: 2026-08-21