# Trajektory

> Trajektory is a Chicago-based sponsorship intelligence platform that helps teams, leagues, brands, and agencies measure the value of every sponsorship asset - digital and non-digital - in one place. Using AI logo detection and data aggregation across broadcast, streaming, social, in-venue signage, email, web, and mobile, it turns months of manual recap work into real-time, auditable reporting. The platform tracks more than $180 billion in annual sponsorship value and works with roughly half of major North American pro teams.

- **Founded:** 2020
- **Headquarters:** Chicago, Illinois, United States
- **Founders:** Alex Kerr (Founder & CEO), Matt Powers (Co-Founder), Sharon Fish (Co-Founder)
- **Team size:** 48 employees
- **Products:** Sponsorship Intelligence Platform, AI Logo & Brand Detection, Custom Reporting & Strategic Support
- **Notable:** Tracks more than $180 billion in annual sponsorship value, Works with roughly half of major North American pro teams and 2/3+ of the NHL, Cuts annual data turnaround from 1,200+ hours to under 2 hours

## Products & services

- **Sponsorship Intelligence Platform** — A centralized SaaS platform that aggregates sponsorship performance data across 12+ asset types - broadcast, streaming, social, in-venue LEDs, static signage, email, web, mobile, and radio - into real-time dashboards and custom reports.
- **AI Logo & Brand Detection** — Computer-vision models that detect and value brand exposure across TV, social, and digital video content.
- **Custom Reporting & Strategic Support** — Hands-on partnership management and tailored recaps that let rights holders report on 100% of their partners instead of a fraction.

## Achievements

- Tracks more than $180 billion in annual sponsorship value
- Works with roughly half of major North American pro teams and 2/3+ of the NHL
- Cuts annual data turnaround from 1,200+ hours to under 2 hours
- Lets clients report on ~100% of partners (vs ~15% before)
- Chicago Innovation Award winner

## Latest updates

- **2026-05** — Closed an $8M funding round backed by TechOperators, Mudita, Midwest Capital, Bridge, and the Minnesota Vikings' WISE Ventures.
- **2026-05** — Hired Calista Corley as Chief Sales Officer (formerly CRO at Highlight).

## Links

- Website: https://trajektory.com
- LinkedIn: http://www.linkedin.com/company/trajektory
- Instagram: https://www.instagram.com/trajektory_data
- Facebook: https://www.facebook.com/trajektory

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Profile page: https://yespress.io/trajektory
Published by YesPress — https://yespress.io
Last updated: 2026-06-08