# Trafilea

> Trafilea is a Montevideo-headquartered consumer-tech group that owns and scales women-focused ecommerce brands including Shapermint, Truekind and The Spa Dr. Its unusual asset is the operating layer beneath those storefronts: proprietary systems for media buying, creative testing, conversion funnels, customer lifecycle marketing and demand planning. The privately held, remote-first company says its portfolio has served more than 12 million customers and that its platform manages more than $100 million in media annually; it now plans to open an agentic commerce operating system to outside consumer brands.

- **Founded:** 2014
- **Headquarters:** Montevideo, Uruguay
- **Founders:** Santiago Zabala (Co-founder and CEO), Lucas Vera (Co-founder), Massimiliano Tirocchi (Co-founder and CMO), Juan Pablo Silvera (Co-founder and VP of Global Operations; joined in 2016)
- **Team size:** 201-500 employees on LinkedIn; the company says its team spans 19 countries, includes 25 nationalities and has more than 150 engineers and data scientists.
- **Products:** Shapermint, Truekind, The Spa Dr., AI Growth Engine, Agentic Commerce OS
- **Notable:** Trafilea says Shapermint reached $200 million in its first two years., The company reports more than 12 million customers and 40 million-plus shoppers reached each year., Its current platform processes more than one billion data points and manages more than $100 million in media annually.

## Products & services

- **Shapermint** — A direct-to-consumer shapewear and intimates destination and brand serving women primarily in the United States.
- **Truekind** — A comfort-focused intimates brand whose wireless bra Trafilea describes as the number-two seller in its U.S. category.
- **The Spa Dr.** — A clean skincare and haircare brand founded by naturopathic doctor Trevor Cates and acquired by Trafilea in 2023.
- **AI Growth Engine** — Trafilea's internal stack spanning real-time media intelligence, ad creative, conversion funnels, CRM, demand forecasting and a unified data warehouse.
- **Agentic Commerce OS** — A planned external platform in which specialized, governed agents handle work across creative, media buying, funnels, conversion optimization and analytics; early access has been announced but public pricing has not.

## Achievements

- Trafilea says Shapermint reached $200 million in its first two years.
- The company reports more than 12 million customers and 40 million-plus shoppers reached each year.
- Its current platform processes more than one billion data points and manages more than $100 million in media annually.
- Trafilea says it tests thousands of advertisements each week and thousands of conversion-rate experiments each year.
- The company was named among Forbes' Top 25 Companies for Remote Jobs in 2019.
- Trafilea acquired body-confidence conference and community The BodCon in 2022 and clean-beauty brand The Spa Dr. in 2023.

## Latest updates

- **2026-06** — Shapermint brand director Gabrielle Richards discussed using TikTok Shop's visible commerce performance to evaluate creators and distinguish an audience from a participating community.
- **2026** — Trafilea's refreshed website introduced an AI Growth Engine, cited 12 million-plus customers and more than $100 million in media managed annually, and opened early-access requests for a planned Agentic Commerce OS.
- **2023-10** — Trafilea completed its acquisition of The Spa Dr.; terms were not disclosed, and industry reporting said the group planned to invest $25 million in the brand over two years.
- **2022-12** — Trafilea acquired The BodCon, a virtual conference and community centered on body confidence and self-love; terms were not disclosed.

## Links

- Website: https://www.trafilea.com/
- LinkedIn: https://www.linkedin.com/company/trafilea/
- Twitter/X: https://twitter.com/trafilea
- Facebook: https://facebook.com/trafilea/

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Profile page: https://yespress.io/trafilea
Published by YesPress — https://yespress.io
Last updated: 2026-08-15