# Trademark Global, LLC

> Trademark Global is a privately held consumer-brand manufacturer and e-commerce supply-chain operator based in Lorain, Ohio. It develops and acquires brands, sources products, creates retail-ready digital listings, holds inventory, and drop-ships orders directly to consumers for large retailers. The company began as an eBay seller in 1999, pivoted into wholesale infrastructure, and now manages more than 20 brands across home, tools, toys, outdoors, pets, kitchen, wellness, and related categories.

- **Founded:** 1999
- **Headquarters:** Lorain, United States
- **Founders:** Dan Sustar (Founder and CEO), Jim Sustar (Co-Founder and President)
- **Team size:** 201-500 employees on LinkedIn; the company describes a 200+ person team, and the supplied record lists 230 employees.
- **Products:** Owned consumer-brand portfolio, Product development and global sourcing, Digital content management, Instant drop shipping, Custom and light manufacturing
- **Notable:** Pivoted from an eBay retail seller into a supplier and distributor for mass-market e-commerce retailers., Expanded to more than 80,000 SKUs across 28 categories by 2016, according to Bertram Capital., Served 32 of the top 100 U.S. e-commerce retailers by 2016.

## Products & services

- **Owned consumer-brand portfolio** — More than 20 brands across home, furniture, hardware, toys, games, kitchen, lawn and garden, pets, wellness, sporting goods, electronics and wall decor.
- **Product development and global sourcing** — Category teams use market and consumer data to select, design, source and refresh consumer products.
- **Digital content management** — An in-house photo studio and copywriting team produce SEO-friendly, retail-ready product listings.
- **Instant drop shipping** — Trademark holds inventory and ships orders from multiple technology-enabled warehouses directly to end customers on behalf of retail partners.
- **Custom and light manufacturing** — The Lorain operation includes light manufacturing for custom bar-room and art product lines.
- **Aterian marquee brand portfolio** — Worldwide sourcing, marketing and sales operations for Mueller Living, PurSteam, hOmeLabs, Squatty Potty, Healing Solutions and Photo Paper Direct, acquired in July 2026.

## Achievements

- Pivoted from an eBay retail seller into a supplier and distributor for mass-market e-commerce retailers.
- Expanded to more than 80,000 SKUs across 28 categories by 2016, according to Bertram Capital.
- Served 32 of the top 100 U.S. e-commerce retailers by 2016.
- Built a portfolio of more than 20 consumer brands spanning over a dozen categories.
- Operates more than 1 million square feet of warehouse space across several states.
- Completed the $18 million acquisition of six marquee Aterian brands in July 2026.
- Owns a substantial registered-trademark portfolio and has pursued product patents in its consumer categories.

## Latest updates

- **2026-07** — Completed the $18 million cash acquisition of Aterian assets associated with Mueller Living, PurSteam, hOmeLabs, Squatty Potty, Healing Solutions and Photo Paper Direct.
- **2026-04** — Signed the definitive agreement for the Aterian brand acquisition after discussions that began in June 2025.
- **2023** — Acquired Garrett Wade, following the 2021 purchase of Bolton Furniture.

## Links

- Website: https://www.trademarkglobal.com/
- LinkedIn: https://www.linkedin.com/company/trademark-global-inc-/

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Profile page: https://yespress.io/trademark-global-llc
Published by YesPress — https://yespress.io
Last updated: 2026-08-15