# Tracy Fellows

> Tracy Fellows is a Toronto marketing executive and retail strategist whose career has moved from consumer brands and grocery to Canadian Tire, Holt Renfrew, consulting, nonprofit governance, and a fractional chief marketing role at Summit Golf Club. Her public record is unusually consistent: clarify what the customer is choosing, make the experience carry the strategy, and treat brand stewardship as operational work.

- **Role:** Chief Marketing Officer (Fractional) at Summit Golf Club
- **Organizations:** Summit Golf Club, TFM Consulting, Wildlands League, Jackman Reinvention, Holt Renfrew, Canadian Tire, Sobeys, Primo Foods, Gillette Canada, Kraft Foods, Revlon Canada, Golden Rescue Canada, Toronto International Film Festival
- **Education:** Bachelor of Commerce, Concordia University
- **Known for:** Led Canadian Tire's move away from its seven-year 'Ted and Gloria' advertising campaign and the launch of the 'Aisle Signs' campaign., Received strategy magazine's 'Top Rebranding' recognition for the Canadian Tire work., Was nominated by Taxi Canada president Rob Guenette as a future marketing icon in strategy magazine.

## Career timeline

- **Before 1991** — Began her marketing career with consumer-goods companies including Gillette Canada, Kraft Foods and Revlon Canada.
- **1991-1995** — Worked at Primo Foods.
- **1995-2000** — Worked at Sobeys.
- **2001-2007** — Held increasingly senior marketing roles at Canadian Tire, including vice-president of consumer advertising and marketing.
- **2007-2010** — Served as vice-president of marketing at Holt Renfrew.
- **2010-2012** — Ran Tracy Fellows Marketing Consulting.
- **2012** — Joined Jackman Reinvention as partner, chief operating officer and executive vice-president.
- **2018-2024** — Progressed from pro-bono strategy advisor to vice-chair and then chair of the Wildlands League board.
- **2022** — Appeared for Retail Council of Canada as a private-brand marketing expert with TFM Consulting.
- **Current** — Serves as fractional chief marketing officer at Summit Golf Club.
- **2025-present** — Volunteers with Golden Rescue Canada and coordinates its 2026 Golden Picnic.

## Achievements

- Led Canadian Tire's move away from its seven-year 'Ted and Gloria' advertising campaign and the launch of the 'Aisle Signs' campaign.
- Received strategy magazine's 'Top Rebranding' recognition for the Canadian Tire work.
- Was nominated by Taxi Canada president Rob Guenette as a future marketing icon in strategy magazine.
- Helped oversee Holt Renfrew visual programs that received first-place recognition in VMSD's 2008 International Visual Competition.
- Served as chair of Wildlands League's board from September 2020 through December 2024.

## Latest updates

- **2025-04** — Completed the 'Become an AI Leader in a Day' credential.
- **2025-03** — Began volunteering with Golden Rescue Canada and took on coordination of its 2026 Golden Picnic.
- **2024-12** — Concluded her term as chair of the Wildlands League board.

## Links

- Website: https://golfsummit.com
- LinkedIn: https://www.linkedin.com/in/tracyfellows

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Profile page: https://yespress.io/tracy-fellows
Published by YesPress — https://yespress.io
Last updated: 2026-08-24