# Tracy Chan

> Tracy Chan is the CEO of Splash, the AI music platform that turned Roblox into the world's biggest music game with 480 million players. A veteran music-tech executive who built creator tools at YouTube, founded and sold CrowdAlbum to Spotify, scaled Spotify for Artists, led music at Twitch during the pandemic, and ran content at SoundCloud before joining Splash in March 2024 - Chan has spent his career at the exact intersection where technology meets the moment an artist connects with a fan. At Splash, he is building the infrastructure for a generation that doesn't just listen to music, it creates it.

- **Role:** CEO at Splash
- **Organizations:** Splash, SoundCloud, Twitch, Spotify, YouTube, CrowdAlbum
- **From:** Australia
- **Nationality:** Australian
- **Education:** BS + BA in Management Science and Interdisciplinary Computing and the Arts, UC San Diego, Exchange / additional study, The University of Hong Kong
- **Known for:** Designed and launched YouTube Insight, YouTube's first creator analytics platform, Founded CrowdAlbum (2013), which was acquired by Spotify in 2016, Built Spotify for Artists, now used by millions of artists and labels worldwide

## Career timeline

- **2006-2012** — Product Manager at YouTube; designed and launched YouTube Insight, the platform's flagship creator analytics tool
- **2013** — Founded CrowdAlbum, a social photo and video aggregator creating visual histories of live music events
- **2016** — CrowdAlbum acquired by Spotify; Chan joins Spotify as Director of Product Management
- **2016-2020** — Led Spotify for Artists and creator platform strategy at Spotify
- **2020** — Joined Twitch as Head of Music, leading music creator initiatives during the pandemic era
- **2022-06** — Joined SoundCloud as Chief Content Officer, overseeing music content, licensing, intelligence, and Creator strategy
- **2024-03** — Appointed CEO of Splash, the AI music platform with 480M Roblox players

## Achievements

- Designed and launched YouTube Insight, YouTube's first creator analytics platform
- Founded CrowdAlbum (2013), which was acquired by Spotify in 2016
- Built Spotify for Artists, now used by millions of artists and labels worldwide
- Led Twitch Music during the pandemic, when virtual concerts became mainstream
- Led product launches at SoundCloud including the Fans tool, mobile direct messaging, and Merlin global licensing deal
- Named to Rolling Stone's Future 25 list
- Speaker at SXSW 2025
- Led Splash to 480 million Roblox plays as CEO
- Publicly advocated for ethical AI music standards and artist compensation

## Latest updates

- **2025-06** — Gave keynote interview at Music Ally NEXT discussing the 'generational shift' in how young people consume and create music
- **2025-03** — Featured speaker at SXSW 2025
- **2025-01** — Featured in Belmont University article on ethical AI in music
- **2024-03** — Appointed CEO of Splash, taking over from founder Stephen Phillips who became Chairman

## Links

- Website: https://splashmusic.com
- LinkedIn: http://www.linkedin.com/in/tracypatrickchan
- Twitter/X: https://x.com/tracypchan
- Instagram: https://www.instagram.com/tracypchan/

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Profile page: https://yespress.io/tracy-chan
Published by YesPress — https://yespress.io
Last updated: 2026-05-14