# Tracy Cassady

> Tracy Cassady is Executive Vice President and Chief Marketing Officer of Penske Automotive Group, where she has advanced from director in 2011 through a series of senior marketing roles. A Michigan State University graduate with more than 27 years in marketing and communications, she has worked across automotive and aerospace-related businesses, helped guide Penske's consumer brands through the shift toward digital retail, and was named one of Automotive News' 100 Leading Women in the North American Auto Industry in 2020. Her public leadership philosophy emphasizes continuing education, openness to change, mentoring, and giving teams room to lead.

- **Role:** Executive Vice President and Chief Marketing Officer at Penske Automotive Group
- **Organizations:** Penske Automotive Group, Federal-Mogul Corporation, Quell Communications, Michigan State University, Paralyzed Veterans of America, American Partnership for Eosinophilic Disorders
- **Education:** Bachelor of Arts, Michigan State University
- **Known for:** Named one of Automotive News' 100 Leading Women in the North American Auto Industry in 2020., Advanced through five leadership levels at Penske Automotive Group from director to chief marketing officer., Led Penske Automotive Group's charitable partnership with Paralyzed Veterans of America for at least a decade as of 2024.

## Career timeline

- **Before 2004** — Served as Director of Marketing Services at Quell Communications.
- **2004-2011** — Held global marketing and communications roles at Federal-Mogul Corporation, including Senior Manager, Global Marketing and Communications.
- **2011** — Joined Penske Automotive Group as a director.
- **2015** — Promoted to Vice President, Corporate Marketing.
- **2020-02** — Became Senior Vice President, Corporate Marketing.
- **2020-08** — Became Executive Vice President, Marketing.
- **2023-12** — Named Executive Vice President and Chief Marketing Officer.

## Achievements

- Named one of Automotive News' 100 Leading Women in the North American Auto Industry in 2020.
- Advanced through five leadership levels at Penske Automotive Group from director to chief marketing officer.
- Led Penske Automotive Group's charitable partnership with Paralyzed Veterans of America for at least a decade as of 2024.
- Participated as a business expert in Paralyzed Veterans of America's 2023 Disabled Veterans Self-Employment Pilot Program pitch panel.
- Helped represent Penske Automotive Group in industry discussions about the transition to end-to-end digital vehicle retail.

## Latest updates

- **2025-11** — Penske Automotive Group's executive biography continued to list Cassady as Executive Vice President and Chief Marketing Officer.
- **2024-06** — Featured in SiriusXM Media's Pass The Mic interview on women in automotive leadership, education, change, mentoring, and team empowerment.
- **2023-12** — Became Executive Vice President and Chief Marketing Officer of Penske Automotive Group.
- **2023-04** — Served on the pitch panel for Paralyzed Veterans of America's Disabled Veterans Self-Employment Pilot Program.

## Links

- Website: https://www.penskeautomotive.com
- LinkedIn: https://www.linkedin.com/in/tracycassady

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Profile page: https://yespress.io/tracy-cassady
Published by YesPress — https://yespress.io
Last updated: 2026-08-10