# Trace

> Trace is an Austin, Texas sports technology company that uses computer vision, GPS sensors and AI to automatically film youth sports games and edit a personalized highlight video for every single player - no camera operator required. Originally founded as AlpineReplay to track skiing and snowboarding, the father-and-son team pivoted to team sports and built one of the largest video datasets in youth athletics. Trace has delivered millions of automated highlights to over a million athletes and raised a $47M Series C at a reported $190M valuation.

- **Founded:** 2011
- **Headquarters:** Austin, Texas, United States
- **Founders:** David Lokshin (Co-founder & CEO), Anatole Lokshin (Co-founder & CTO)
- **Team size:** ~130 employees
- **Products:** TraceCam, PlayerFocus AI / PlayerCam, MultiCam, AI Reels, PlayFocus Analytics
- **Notable:** Delivered over 7 million personalized sports moments automatically, Served more than 1.4 million athletes, Built one of the largest video datasets in youth sports for its AI

## Products & services

- **TraceCam** — A wide-angle AI sports camera and tripod that sets up in minutes and films the entire field, paired with proprietary GPS player sensors.
- **PlayerFocus AI / PlayerCam** — Computer-vision technology that finds and follows every player on the field, generating a player-focused video that keeps your athlete front and center.
- **MultiCam** — Multiple synchronized camera angles and tactical game views for coaching and analysis.
- **AI Reels** — Automatically edited, personalized highlight reels and custom highlight downloads for each player.
- **PlayFocus Analytics** — Team and player performance metrics, heatmaps and movement data derived from tracked footage.
- **Live Streaming & Trace iD** — Live game streaming plus public player profiles for sharing highlights and recruiting.

## Achievements

- Delivered over 7 million personalized sports moments automatically
- Served more than 1.4 million athletes
- Built one of the largest video datasets in youth sports for its AI
- Patented breakthroughs in computer vision for player tracking
- Raised $47M Series C at a reported $190M valuation in 2022
- Pivoted successfully from action-sports tracking (AlpineReplay) to team-sports video

## Latest updates

- **2025-01** — Launched TraceCam (next-gen AI camera) and refreshed PlayerFocus AI, MultiCam and AI Reels product lineup.
- **2022-04** — Closed $47M Series C led by Pelion Venture Partners at a reported $190M valuation, planning 100+ new hires.
- **2021-06** — Introduced Enhanced Video Capture, Player Vision and TraceCam 2 for soccer.

## Links

- Website: https://traceup.com
- LinkedIn: http://www.linkedin.com/company/traceup
- Twitter/X: https://twitter.com/TraceUp
- YouTube: https://www.youtube.com/@traceup
- Instagram: https://www.instagram.com/traceup
- Facebook: https://www.facebook.com/traceup

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Profile page: https://yespress.io/trace
Published by YesPress — https://yespress.io
Last updated: 2026-06-10